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~person:"Park, Jungkun"
~person:"Rudolph, Thomas"
~person:"Usman, Osly"
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Consumer behaviour
56
Konsumentenverhalten
56
Beziehungsmarketing
16
Relationship marketing
16
Brand management
12
Markenführung
12
Customer satisfaction
11
Kundenzufriedenheit
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Online-Handel
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Park, Jungkun
Rudolph, Thomas
Usman, Osly
Han, Heesup
113
Mattila, Anna S.
95
Gierl, Heribert
77
Lusk, Jayson L.
74
Phau, Ian
73
Khare, Arpita
69
Belk, Russell W.
67
Loureiro, Sandra Maria Correia
63
Dwivedi, Yogesh Kumar
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Grewal, Dhruv
61
Nayga, Rodolfo M.
61
Herrmann, Andreas
59
Bagozzi, Richard P.
57
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
52
Laroche, Michel
51
Pelsmacker, Patrick de
50
Ko, Eunju
48
Walsh, Gianfranco
48
Hollebeek, Linda D.
45
Kim, Jungkeun
44
Sharma, Piyush
44
Wiedmann, Klaus-Peter
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Diamantopoulos, Adamantios
43
Rajagopal
43
Foxall, Gordon R.
40
Grunert, Klaus G.
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Thaichon, Park
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Bang, Nguyen
39
Das, Gopal
39
Ko, Yong Jae
39
Verhoef, Peter C.
37
Vrontis, Demetris
37
Kim, Seongseop
36
Wong, IpKin Anthony
36
Guido, Gianluigi
35
Hyun, Sunghyup Sean
35
Moschis, George P.
35
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Journal of retailing and consumer services
20
Journal of retailing
3
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of retail and distribution management
2
The Cornell hospitality quarterly
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Asia Pacific journal of marketing and logistics
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Harvard-Business-Manager : das Wissen der Besten
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International journal of business innovation and research : IJBIR
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International journal of hospitality management
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of sports marketing & sponsorship
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International journal of wine business research
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International marketing review
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Inventi impact: service sector
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Journal of air transport management
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The international review of retail, distribution and consumer research
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Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
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1
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China
Ren, Tianbao
;
Le, Hoang T. P. M.
;
Park, Jungkun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2727-2747
Persistent link: https://www.econbiz.de/10014430282
Saved in:
4
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
5
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
6
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
7
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
8
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
9
Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyun, Hyowon
;
Kim, Dongyoup
;
Park, Jungkun
- In:
International journal of retail and distribution management
51
(
2023
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10014281080
Saved in:
10
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
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