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~person:"Payne, Adrian"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Search: subject:"Value Chain"
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Betriebliche Wertschöpfung
9
Value creation
9
Customer value
5
Kundenwert
5
Beziehungsmarketing
3
Relationship marketing
3
Service-Dominant Logic
3
Service-dominant logic
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer integration
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Value in use
2
Value proposition
2
Business network
1
Co-creation practices
1
Co-creative encounters
1
Collaboration
1
Dienstleistung
1
Dienstleistungsqualität
1
Ecosystem
1
Firm value
1
Gesundheitsversorgung
1
Gesundheitswesen
1
Health care
1
Health care system
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Inter-firm cooperation
1
Learning
1
Lieferantenmanagement
1
Market value
1
Marketing
1
Marketing management
1
Marketing strategy
1
Marketingmanagement
1
Marktwert
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Article
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Amtsdruckschrift
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Aufsatz in Zeitschrift
Bibliografie enthalten
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English
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Payne, Adrian
Gereffi, Gary
21
Vargo, Stephen L.
20
Ponte, Stefano
19
Lusch, Robert F.
15
Swinnen, Johan F. M.
15
Edvardsson, Bo
14
Grönroos, Christian
14
Miroudot, Sébastien
13
Pietrobelli, Carlo
13
Ritala, Paavo
13
Mudambi, Ram
12
Meng, Bo
11
Ramaswamy, Venkatram
11
Clauß, Thomas
10
De Backer, Koen
10
De Marchi, Valentina
10
Giovannetti, Giorgia
10
Giunta, Anna
10
Keränen, Joona
10
Kraus, Sascha
10
Marvasi, Enrico
10
Skålén, Per
10
Strange, Roger
10
Witell, Lars
10
Frow, Pennie
9
Minten, Bart
9
Petersen, Bent
9
Rabellotti, Roberta
9
Sinkovics, Rudolf R.
9
Swoboda, Bernhard
9
Van Assche, Ari
9
Wolszczak-Derlacz, Joanna
9
Bouncken, Ricarda B.
8
Eggert, Andreas
8
Gil Saura, Irene
8
Hajli, Nick
8
Le Nguyen Hau
8
Lüdeke-Freund, Florian
8
Madhani, Pankaj M.
8
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Industrial marketing management : the international journal for industrial and high-tech firms
6
European journal of marketing : EJM
1
Journal of the Academy of Marketing Science
1
Marketing theory
1
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ECONIS (ZBW)
9
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1
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
2
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
3
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
4
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
5
The customer value proposition : evolution, development, and application in marketing
Payne, Adrian
;
Frow, Pennie
;
Eggert, Andreas
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 467-489
Persistent link: https://www.econbiz.de/10011737456
Saved in:
6
Co-creation practices : their role in shaping a health care ecosystem
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Payne, Adrian
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 24-39
Persistent link: https://www.econbiz.de/10011531224
Saved in:
7
Value propositions : a service ecosystems perspective
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Hilton, Toni
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
Saved in:
8
Deconstructing the value proposititon of an innovation exemplar
Payne, Adrian
;
Frow, Pennie
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 237-270
Persistent link: https://www.econbiz.de/10010344085
Saved in:
9
Value propositions as communication practice : taking a wider view
Ballantyne, David
;
Frow, Pennie
;
Varey, Richard J.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
Saved in:
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