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~person:"Pitt, Leyland F."
~type_genre:"Article in journal"
~type_genre:"Handbook"
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2
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Pitt, Leyland F.
Batabyal, Amitrajeet A.
21
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18
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15
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14
Shalley, Christina E.
14
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11
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10
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9
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8
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7
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7
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7
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7
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Business horizons
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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1
Creating new products from old ones : consumer motivations for innovating autonomously from firms
Robson, Karen
;
Wilson, Matthew
;
Pitt, Leyland F.
- In:
Technovation : the international journal of …
88
(
2019
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012251325
Saved in:
2
CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
Saved in:
3
Special issue: Leveraging users as innovators : managing the creative potential of individual consumers
Bogers, Marcel L. A. M.
(
ed.
);
McCarthy, Ian P.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011428848
Saved in:
4
It is emergent : five propositions on the relationship between creative consumers and technology
DesAutels, Philip
;
Salehi-Sangari, Esmail
;
Berthon, Pierre
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 72-85
Persistent link: https://www.econbiz.de/10010399461
Saved in:
5
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
6
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
7
Creative consumers : awareness, attitude and action
Berthon, Pierre R.
;
Campbell, Colin
;
Pitt, Leyland F.
; …
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
Saved in:
8
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
9
When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
;
McCarthy, Ian P.
; …
- In:
Business horizons
50
(
2007
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
Saved in:
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