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~person:"Quach, Sara"
~person:"Wölfle, Ralf"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Electronic Commerce
19
E-commerce
18
Online retailing
11
Online-Handel
11
Relationship marketing
9
Schweiz
9
Switzerland
8
Branchenentwicklung
5
Internet marketing
5
Online-Marketing
5
Sector development
5
Social Web
4
Social web
4
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3
Digital platform
3
Digitale Plattform
3
Lieferantenmanagement
3
Prozessmanagement
3
Supplier relationship management
3
Unternehmensnetzwerk
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relationship marketing
3
Betriebliches Informationssystem
2
Business intelligence system
2
Business process management
2
Computer network
2
Computernetz
2
Consumer behaviour
2
Deutschland
2
Digital marketing
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Konsumentenverhalten
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Marketingmanagement
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Quach, Sara
Wölfle, Ralf
Piller, Frank T.
12
Wirtz, Bernd W.
10
Ratten, Vanessa
8
Stormer, Henrik
8
Thaichon, Park
8
Hudetz, Kai
7
Leimstoll, Uwe
7
Schumann, Jan Hendrik
7
Chaffey, Dave
6
Smith, Alan D.
6
Theobald, Elke
6
Bauer, Hans H.
5
Civelek, Mustafa Emre
5
Karjaluoto, Heikki
5
Khosrowpour, Mehdi
5
Kumar, Vikas
5
Meier, Andreas
5
Muther, Andreas
5
Park, Jungkun
5
Straker, Karla
5
Usman, Osly
5
Weaven, Scott
5
Wrigley, Cara
5
Zhao, Jing
5
Alioski, Adrian
4
Bang, Nguyen
4
Bruhn, Manfred
4
Camilleri, Mark Anthony
4
Carlson, Jamie
4
Chung, Namho
4
Filieri, Raffaele
4
Frasquet Deltoro, Marta
4
Gallino, Santiago
4
Gao, Fei
4
Heinemann, Gerrit
4
Hjort, Klas
4
Hübner, Alexander
4
Konuş, Umut
4
Lee, Su-fang
4
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Kompetenzschwerpunkt E-Business
2
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Developing digital marketing : relationship perspectives
2
Transforming relationship marketing : strategies and business models in the digital age
2
Arbeitsberichte der Hochschule für Wirtschaft FHNW
1
Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
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ECONIS (ZBW)
9
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
3
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
4
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
5
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
Saved in:
6
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
7
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
8
Studien zum B2C-E-Commerce : eine Übersicht über empirische Studien mit Schwerpunkt Schweiz
Leimstoll, Uwe
;
Wölfle, Ralf
-
2009
Persistent link: https://www.econbiz.de/10003890576
Saved in:
9
Studien zum B2C-E-Commerce : eine Übersicht über empirische Studien mit Schwerpunkt Schweiz
Leimstoll, Uwe
;
Wölfle, Ralf
-
2010
-
2. Aufl.
Persistent link: https://www.econbiz.de/10008688707
Saved in:
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