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~person:"Quach, Sara"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
14
Konsumentenverhalten
14
Customer satisfaction
11
Kundenzufriedenheit
11
Dienstleistungsqualität
10
Service quality
10
Brand management
4
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satisfaction
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Article in journal
Fallstudie
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Quach, Sara
Han, Heesup
52
Kumar, V.
49
Hollebeek, Linda D.
38
Homburg, Christian
36
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Bruhn, Manfred
34
Smith, Alan D.
33
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
Heinonen, Kristina
17
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Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Journal of consumer behaviour
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Services marketing quarterly
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Psychology & marketing
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The journal of business & industrial marketing
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ECONIS (ZBW)
20
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
Towards an understanding of meme marketing : conceptualisation and empirical evidence
Razzaq, Ali
;
Shao, Wei
;
Quach, Sara
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 670-701
Persistent link: https://www.econbiz.de/10014321538
Saved in:
3
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
4
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
5
Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Cheah, Jun-Hwa
;
Lim, Xin-Jean
;
Hiram Ting
;
Liu, Yide
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
Saved in:
6
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
7
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
8
The effect of AI quality on customer experience and brand relationship
Nguyen Tuyet-Mai
;
Quach, Sara
;
Patamaporn Thaichon
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 481-493
Persistent link: https://www.econbiz.de/10013275503
Saved in:
9
Customer retention : exploring the effects of relationship layers and perceived indifference
Quach, Sara
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10013275507
Saved in:
10
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
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