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~person:"Rajagopal"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
22
Mexico
17
Mexiko
17
Brand management
15
Markenführung
15
Brand image
8
Markenimage
8
Marketing management
6
Marketingmanagement
6
Tourism industry
6
Tourismuswirtschaft
6
Brand
5
Customer value
5
Kundenwert
5
Markenartikel
5
Tourism marketing
5
Tourismusmarketing
5
Beziehungsmarketing
4
Freizeit
4
Innovation
4
Leisure
4
Marketing
4
Relationship marketing
4
USA
4
United States
4
Cognition
3
Competitive advantage
3
Destination management
3
Destinationsmanagement
3
Einzelhandel
3
Freizeitwirtschaft
3
Kognition
3
Leisure industries
3
Retail trade
3
Social Web
3
Social web
3
Tourism
3
Tourismus
3
Wettbewerbsvorteil
3
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5
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Article
22
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
22
Aufsatz im Buch
3
Book section
3
Accompanied by computer file
1
Collection of articles of several authors
1
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1
Elektronischer Datenträger als Beilage
1
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1
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1
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Language
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English
22
Author
All
Rajagopal
Han, Heesup
69
Mattila, Anna S.
50
Loureiro, Sandra Maria Correia
44
Bang, Nguyen
36
Phau, Ian
36
Hollebeek, Linda D.
35
Vrontis, Demetris
35
Ko, Eunju
33
Gierl, Heribert
32
Walsh, Gianfranco
32
Dwivedi, Yogesh Kumar
30
Grewal, Dhruv
30
Pelsmacker, Patrick de
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Sarkar, Abhigyan
27
Bagozzi, Richard P.
26
Klaus, Philipp
26
Kumar, V.
26
Prentice, Catherine
26
Romaniuk, Jenni
26
Swoboda, Bernhard
26
Verhoef, Peter C.
26
Dens, Nathalie
25
Herrmann, Andreas
25
Khare, Arpita
25
Laroche, Michel
25
Balaji, M. S.
24
Japutra, Arnold
24
Paul, Justin
24
Sreejesh, S.
24
Filieri, Raffaele
23
Ko, Yong Jae
23
Quach, Sara
23
Wiedmann, Klaus-Peter
23
Wong, IpKin Anthony
23
Park, Jungkun
22
Hyun, Sunghyup Sean
21
Jang, Soocheong
21
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International journal of business competition and growth : IJBCG
4
International journal of business excellence
3
International journal of business innovation and research
3
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
22
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1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
3
Editorial: Empowering consumers in strategic
marketing
decisions
Rajagopal
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
Saved in:
4
Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of services and operations …
35
(
2020
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
Saved in:
5
Editorial: market competition and technology effects on consumerism and
marketing
research
Rajagopal
- In:
International journal of business competition and …
5
(
2016
)
4
,
pp. 153-155
Persistent link: https://www.econbiz.de/10011687351
Saved in:
6
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
7
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
8
Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
Saved in:
9
Attributes of street markets as leisure destinations in growing cities
Rajagopal
- In:
International journal of leisure and tourism marketing …
2
(
2011
)
1
,
pp. 78-88
Persistent link: https://www.econbiz.de/10008824192
Saved in:
10
Role of consumer knowledge in developing purchase intentions and driving services efficiency across
marketing
channels in Mexico
Rajagopal
- In:
Journal of transnational management : the official …
19
(
2014
)
1
,
pp. 107-133
Persistent link: https://www.econbiz.de/10010346055
Saved in:
1
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