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~person:"Reijmersdal, Eva A. van"
~person:"Rossiter, John R."
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Advertising effects
30
Werbewirkung
30
Advertising
11
Werbung
11
Consumer behaviour
9
Product Placement
8
Product placement
8
Children
7
Kinder
7
Internet marketing
6
Brand image
5
Fernsehwerbung
5
Markenimage
5
Target group
5
Television advertising
5
Zielgruppe
5
Computerspiel
4
Video game
4
Brand
3
Brand management
3
Corporate disclosure
3
Markenartikel
3
Markenführung
3
Measurement
3
Messung
3
Psychology of advertising
3
Sponsoring
3
Sponsorship
3
Unternehmenspublizität
3
Werbepsychologie
3
advertising
3
Auskunftspflicht
2
Cognition
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Deutschland
2
Disclosure regulation
2
Germany
2
Kognition
2
Netherlands
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Article
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English
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Reijmersdal, Eva A. van
Rossiter, John R.
Pelsmacker, Patrick de
26
Gierl, Heribert
24
Septianto, Felix
22
Wilbur, Kenneth C.
19
Dens, Nathalie
18
Diehl, Sandra
17
Tucker, Catherine
15
Esch, Franz-Rudolf
14
Pauwels, Koen
14
Bauer, Hans H.
13
Huber, Frank
13
Sayedi, Amin
13
Yoon, Sukki
13
Hudders, Liselot
12
Jerath, Kinshuk
12
Muehling, Darrel D.
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Bellman, Steven
11
Choi, Yung Kyun
11
Dahlén, Micael
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Matthes, Jörg
11
Stafford, Marla Royne
11
Taylor, Charles Raymond
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Goldfarb, Avi
10
Naderer, Brigitte
10
Smit, Edith G.
10
Zúñiga, Miguel Ángel
10
D'Annunzio, Anna
9
Dwivedi, Yogesh Kumar
9
Evans, Nathaniel J.
9
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International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
12
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1
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
4
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
5
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
6
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
9
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
10
"Branding" explanied : defining and measuring brand awareness and brand attitude
Rossiter, John R.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 533-540
Persistent link: https://www.econbiz.de/10010462635
Saved in:
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