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~person:"Ruyter, Ko de"
~person:"Strauss, Judy"
~subject:"Marketing management"
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Marketing management
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Ruyter, Ko de
Strauss, Judy
Chaffey, Dave
8
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Ozuem, Wilson
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Smith, Katherine Taken
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5
Ko, Eunju
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1
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
In Stories We Trust : How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts
van Laer, Tom
;
Ruyter, Ko de
-
2017
Consumers’ confidence in companies has fallen due to recent and widespread violations of integrity and consumers’ voicing of discontent in weblog (blog) posts. Current research on integrity restoration offers little guidance regarding appropriate responses. We posit that not only what (with...
Persistent link: https://www.econbiz.de/10014199664
Saved in:
3
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
Saved in:
4
E-marketing
Strauss, Judy
;
Frost, Raymond
-
2009
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747670
Saved in:
5
E-marketing
Strauss, Judy
;
Ansary, Adel I. el-
;
Frost, Raymond
-
2006
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002404895
Saved in:
6
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
7
E-marketing
Strauss, Judy
;
Ansary, Adel I. el
;
Frost, Raymond
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10001702215
Saved in:
8
E-marketing
Strauss, Judy
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10013474942
Saved in:
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