//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sar, Sela"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Leadership"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Einfühlungsvermögen"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Customer satisfaction
Leadership
Emotion
7
Konsumentenverhalten
7
Advertising effects
5
Experiment
5
Werbewirkung
5
mood
5
Advertising
3
Werbung
3
information processing
3
Psychology of advertising
2
Werbepsychologie
2
Bewertung
1
Brand
1
Brand extension
1
Brand image
1
Brand management
1
Cognition
1
Evaluation
1
Gender
1
Geschlecht
1
Internet marketing
1
Item-specific vs. relational or narrative information processing
1
Kognition
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentransfer
1
Narrative Methode
1
Narrative method
1
Online-Marketing
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product information
1
Produktinformation
1
Public relations
1
ad context
1
attitude
1
behavior
1
brand attitude
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Sar, Sela
Septianto, Felix
27
Han, Heesup
21
Bagozzi, Richard P.
19
Kemp, Elyria
13
Mattila, Anna S.
12
Pham, Michel T.
12
Phau, Ian
12
Sarkar, Abhigyan
12
Loureiro, Sandra Maria Correia
11
Prayag, Girish
11
Ladhari, Riadh
10
Williams, Patti
10
Ashkanasy, Neal M.
9
Iszatt-White, Marian
9
Prashar, Sanjeev
9
Antonetti, Paolo
8
Hanks, Lydia
8
Jang, Soocheong
8
Kidwell, Blair
8
McGraw, A. Peter
8
Medler-Liraz, Hana
8
Miao, Li
8
Ahn, Jiseon
7
Barnes, Donald C.
7
Chebat, Jean-Charles
7
Espinoza Petersen, Francine
7
Garg, Nitika
7
Grappi, Silvia
7
Hosany, Sameer
7
Huber, Frank
7
Humphrey, Ronald H.
7
Hyun, Sunghyup Sean
7
Junaid, Muhammad
7
MacInnis, Deborah J.
7
Ribeiro, Manuel Alector
7
Siddiqui, Danish Ahmed
7
Vázquez Casielles, Rodolfo
7
Wen, Taylor Jing
7
Woosnam, Kyle Maurice
7
more ...
less ...
Published in...
All
Health marketing quarterly
2
Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
2
The interaction effects of mood and ad appeals on type of elaboration and advertising effectiveness
Wen, Jing
;
Sar, Sela
;
Anghelcev, George
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10011745228
Saved in:
3
Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela
;
Anghelcev, George
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
Saved in:
4
The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.
;
Sar, Sela
;
Ghuge, Shreyas
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
Saved in:
5
The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun
;
Sar, Sela
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
Saved in:
6
The effects of mood, gender, and ad context on type of elaboration and product evaluation
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
5
,
pp. 308-323
Persistent link: https://www.econbiz.de/10010227711
Saved in:
7
If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Sar, Sela
;
Duff, Brittany R. L.
;
Anghelcev, George
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 561-583
Persistent link: https://www.econbiz.de/10009130508
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->