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~person:"Sarkar, Abhigyan"
~person:"Swoboda, Bernhard"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Konsumentenverhalten
Consumer behaviour
58
Brand management
48
Markenführung
48
Deutschland
42
Germany
42
Beziehungsmarketing
38
Relationship marketing
38
Theorie
37
Theory
37
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34
Retail trade
34
Brand image
28
Markenimage
28
Brand
20
Markenartikel
20
Multinationales Unternehmen
20
Transnational corporation
19
Globalisierung
15
Globalization
15
Lieferantenmanagement
15
Supplier relationship management
15
Internationales Management
14
Internationales Marketing
14
International marketing
13
Emotion
12
Handelsmanagement
12
Retail management
12
Management
11
Verbraucherverhalten
11
Beschaffung
10
Handel
10
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10
Trade
10
Betriebliche Wertschöpfung
9
Handelsbetrieb
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Value creation
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8
E-commerce
7
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11
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6
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6
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English
46
German
12
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Sarkar, Abhigyan
Swoboda, Bernhard
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Herrmann, Andreas
28
Melewar, T. C.
28
Septianto, Felix
27
Gierl, Heribert
26
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Vrontis, Demetris
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
MacInnis, Deborah J.
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Jang, Soocheong
20
Keller, Kevin Lane
20
Khan, Imran
20
Miao, Li
20
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Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
1
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Marketing : ZFP ; journal of research and management
4
Journal of business research : JBR
3
Lehrbuch
3
SpringerLink / Bücher
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
European retail research
2
Handelsforschung
2
International business review : the official journal of the European International Business Academy
2
International journal of retail & distribution management
2
Journal of international marketing
2
Lehrbuch Gabler
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Society and business review
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Business & society
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Handel und internationales Marketing / Retailing and international marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
International marketing review
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Management research review
1
Psychology & marketing
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ECONIS (ZBW)
58
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1
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10
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58
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date (oldest first)
1
The role of national institutions in the effects of consumers’ perceived customer orientation and firm innovativeness
Jacobs, Nele
;
Swoboda, Bernhard
- In:
International business review : the official journal of …
32
(
2023
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014450234
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
7
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
8
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
9
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
10
Sweat it for sustainability : Impact of physical activity/exercise on sustainable consumption
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2184-2199
Persistent link: https://www.econbiz.de/10013465160
Saved in:
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