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~person:"Schreier, Martin"
~subject:"New product development"
~subject:"Product design"
~subject:"User design"
~subject:"product design"
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New product development
Product design
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product design
Produktgestaltung
8
Consumer behaviour
4
Customer integration
4
Konsumentenverhalten
4
Kundenintegration
4
Beziehungsmarketing
3
Innovation
3
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3
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3
Mass Customization
3
Mass customization
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Zahlungsbereitschaftsanalyse
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Schreier, Martin
Herrmann, Andreas
19
Sosa, Manuel
17
Verganti, Roberto
15
Dell'Era, Claudio
14
Thisse, Jacques-François
14
Anderson, Simon P.
13
Orth, Ulrich R.
12
Chhajed, Dilip
11
Chan, Tian Heong
10
Eppinger, Steven D.
10
Landwehr, Jan Rüdiger
10
Spence, Charles
10
Dahl, Darren W.
9
Mihm, Jürgen
9
Tsafarakis, Stelios
9
Baldwin, Carliss Y.
8
Heitmann, Mark
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Toktay, L. Beril
8
Ulrich, Karl T.
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Kumar, Minu
7
Loch, Christoph H.
7
Mital, Anil
7
Sanchez, Ron
7
Stahel, Walter R.
7
Asriyan, Vladimir
6
Atasu, Atalay
6
Bauer, Hans H.
6
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6
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Gabler Edition Wissenschaft / Innovation und Entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
8
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1
Paying twice for aesthetic customization? : the negative effect of uniqueness on a product's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
2
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Saved in:
3
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
4
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
5
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
Saved in:
6
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
Saved in:
7
Warum "Toolkits for User Innovation and Design" für ihre Nutzer Wert schaffen : eine qualitative Analyse
Schreier, Martin
;
Mair am Tinkhof, Astrid
;
Franke, Nikolaus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 185-201
Persistent link: https://www.econbiz.de/10003336392
Saved in:
8
Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"
Schreier, Martin
-
2005
-
1. Aufl
Persistent link: https://www.econbiz.de/10002509301
Saved in:
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