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~person:"Simkin, Lyndon"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
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Search: "Journal of strategic marketing"
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Brand management
Erfolgsfaktor
Beziehungsmarketing
6
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Marktsegmentierung
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2
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Consumer behaviour
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Social Web
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relationship marketing
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Arbeitsgruppe
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Brand attachment
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Brand loyalty
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CRM
1
CSR beliefs
1
Competitive advantage
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Confidence
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Corporate Social Responsibility
1
Corporate social responsibility
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Dark side
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Integer programming
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Simkin, Lyndon
Japutra, Arnold
3
Leenders, Mark A. A. M.
3
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Martin, Brett
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3
Areni, Charles Scott
2
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Casidy, Riza
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Lim, Weng Marc
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1
Abratt, Russell
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Ahmad, Bilal
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Journal of strategic marketing
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ECONIS (ZBW)
3
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Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
2
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
3
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 113-131
Persistent link: https://www.econbiz.de/10003978349
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