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~person:"Tan, Yong"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Tan, Yong
Harrigan, Paul
15
Law, Chun Hung Roberts
15
Loureiro, Sandra Maria Correia
14
Filieri, Raffaele
12
Agnihotri, Raj
11
Hollebeek, Linda D.
11
Itani, Omar S.
10
Dwivedi, Yogesh Kumar
9
Flavián Blanco, Carlos
9
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9
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9
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8
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8
Ye, Qiang
8
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7
Bilgihan, Anil
7
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7
Kim, Juran
7
Liang, Sai
7
Rana, Nripendra P.
7
Rather, Raouf Ahmad
7
Rita, Paulo
7
Soutar, Geoffrey N.
7
Akram, Umair
6
Berger, Jonah
6
Casaló, Luis V.
6
Fernandes, Teresa
6
Haenlein, Michael
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Rahman, Zillur
6
Skiera, Bernd
6
Sohaib, Muhammad
6
Wallace, Elaine
6
Xie, Karen L.
6
Zhang, Jing
6
Alavi, Shirin
5
Aslam, Wajeeha
5
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5
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Information systems research : ISR
3
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
MIS quarterly
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
9
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1
Provision of helpful review videos : effects of video characteristics on perceived helpfulness
Park, Kyungmin
;
Lee, Stephanie
;
Doosti, Shahryar
;
Tan, Yong
- In:
Production and operations management : the flagship …
32
(
2023
)
7
,
pp. 2031-2048
Persistent link: https://www.econbiz.de/10014328552
Saved in:
2
Know your firm : managing social media engagement to improve firm sales performance
Ren, Fei
;
Tan, Yong
;
Wan, Fei
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 227-262
Persistent link: https://www.econbiz.de/10013556961
Saved in:
3
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
4
Impact of live chat on purchase in electronic markets : the moderating role of information cues
Tan, Xue
;
Wang, Youwei
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1248-1271
Persistent link: https://www.econbiz.de/10012153335
Saved in:
5
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
6
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
7
Do I follow my friends or the crowd? : information cascades in online movie ratings
Lee, Young-Jin
;
Hosanagar, Kartik
;
Tan, Yong
- In:
Management science : journal of the Institute for …
61
(
2015
)
9
,
pp. 2241-2258
Persistent link: https://www.econbiz.de/10011372429
Saved in:
8
Leveraging philanthropic behavior for customer support : the case of user support forums
Jabr, Wael
;
Mookerjee, Radna
;
Tan, Yong
;
Mookerjee, Vijay S.
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 187-208
Persistent link: https://www.econbiz.de/10010258245
Saved in:
9
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
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