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~person:"Tesfom, Goitom"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Government document"
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Consumer behaviour
Konsumentenverhalten
4
Mobile communications
4
Mobile phone
4
Mobilkommunikation
4
Mobiltelefon
4
Beziehungsmarketing
2
Dienstleistungsqualität
2
Norway
2
Norwegen
2
Relationship marketing
2
Service quality
2
mobile phone service
2
Advertising
1
Age groups
1
Customer satisfaction
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Digitale Dienste
1
Einzelhandel
1
Kundenzufriedenheit
1
Media usage
1
Mediennutzung
1
Netherlands
1
Niederlande
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Retail trade
1
Service industry
1
Services marketing
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USA
1
United States
1
Web-based service
1
Werbung
1
advertising
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consumer perceptions
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culture
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information source
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media preference
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media use
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Article in journal
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Tesfom, Goitom
Dwivedi, Yogesh Kumar
14
Gerpott, Torsten J.
9
Williams, Michael D.
7
Liébana-Cabanillas, Francisco
6
Berger, Jonah
5
Chawla, Deepak
5
Demangeot, Catherine
5
Ghose, Anindya
5
Han, Heesup
5
Pagani, Margherita
5
Spann, Martin
5
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Dinsmore, John
4
Groß, Michael
4
Han, Sang Pil
4
Izogo, Ernest Emeka
4
Joshi, Himanshu
4
Kapoor, Kawaljeet Kaur
4
Kim, Sora
4
Kipnis, Eva
4
Loureiro, Sandra Maria Correia
4
Madden, Gary
4
Rohm, Andrew J.
4
Sajad Rezaei
4
San-Martín, Sonia
4
Shareef, Mahmud Akhter
4
Srivastava, R. K.
4
Stephen, Andrew T.
4
Sultan, Fareena
4
Sánchez-Fernández, Juan
4
Vrontis, Demetris
4
Abbasi, Amir Zaib
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Arcand, Manon
3
Archer, Norman P.
3
Arli, Denni
3
Bilgihan, Anil
3
Broderick, Amanda J.
3
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Services marketing quarterly
2
International journal of technology marketing : IJTMkt
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
4
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1
Consumers' advertising media use : a cross-cultural study
Tesfom, Goitom
;
Lutz, Clemens
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 32-47
Persistent link: https://www.econbiz.de/10012801854
Saved in:
2
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 22-46
Persistent link: https://www.econbiz.de/10012179157
Saved in:
3
Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
Saved in:
4
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
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