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~person:"Thaichon, Park"
~subject:"Customer satisfaction"
~subject:"Online retailing"
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Search: subject:"Beziehungsmarketing"
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Customer satisfaction
Online retailing
Beziehungsmarketing
32
Relationship marketing
32
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Kundenzufriedenheit
7
Online-Marketing
7
Lieferantenmanagement
6
Supplier relationship management
6
relationship marketing
6
Betriebliche Wertschöpfung
5
E-commerce
5
Electronic Commerce
5
Online-Handel
5
Value creation
5
Brand management
4
Customer integration
4
Dienstleistungsqualität
4
Einzelhandel
4
Kundenintegration
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
Service quality
4
Social Web
4
Social web
4
Brand image
3
Digitalisierung
3
Digitization
3
Emotion
3
Markenimage
3
Multichannel strategy
3
Multikanalvertrieb
3
Social media
3
Beschwerdemanagement
2
Complaint management
2
Confidence
2
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2
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English
12
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Thaichon, Park
Han, Heesup
33
Homburg, Christian
22
Mattila, Anna S.
21
Prentice, Catherine
19
Svensson, Göran
19
Gil Saura, Irene
15
Quach, Sara
15
Aksoy, Lerzan
14
Mittal, Vikas
14
Usman, Osly
14
Gustafsson, Anders
13
Hyun, Sunghyup Sean
13
Klaus, Philipp
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Bruhn, Manfred
12
Kim, Wansoo
12
Loureiro, Sandra Maria Correia
12
Rather, Raouf Ahmad
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Evanschitzky, Heiner
11
Keiningham, Timothy
11
Park, Jungkun
11
Verhoef, Peter C.
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Blut, Markus
10
Izogo, Ernest Emeka
10
Khan, Imran
10
McColl-Kennedy, Janet R.
10
Roberts-Lombard, Mornay
10
So, Kevin Kam Fung
10
Töpfer, Armin
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Hollebeek, Linda D.
9
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Asia Pacific journal of marketing and logistics
3
Services marketing quarterly
2
Transforming relationship marketing : strategies and business models in the digital age
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of Contemporary Issues in Business and Government
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
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ECONIS (ZBW)
12
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1
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
2
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
3
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
Saved in:
4
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
5
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
6
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
Saved in:
7
Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Singhal, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10012286212
Saved in:
8
Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
Saved in:
9
Examining antecedents of reconciliation following service failure and recovery
Radu, Alexandru
;
Surachartkumtonkun, Jiraporn
;
Weaven, Scott
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 417-433
Persistent link: https://www.econbiz.de/10012313910
Saved in:
10
Enhancing client loyalty of advertising agencies : the influence of creativity and inter-firm relationships
Levin, Elizabeth
;
Lobo, Antonio
;
Thaichon, Park
- In:
Journal of Contemporary Issues in Business and Government
22
(
2016
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10011941889
Saved in:
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