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~person:"Thaichon, Park"
~subject:"Relationship marketing"
~subject:"Social web"
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Thaichon, Park
Law, Chun Hung Roberts
11
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Heinemann, Gerrit
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Dwivedi, Yogesh Kumar
7
Kumar, Vikas
7
Quach, Sara
6
Turban, Efraim
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Park, Jungkun
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Ye, Qiang
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4
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Journal of consumer behaviour
2
Journal of retailing and consumer services
2
Transforming relationship marketing : strategies and business models in the digital age
2
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
3
The dark and bright side of online consumer behavior : editorial
Thaichon, Park
;
Hwa, Jacky Cheah Jun
;
Hiram Ting
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 445-449
Persistent link: https://www.econbiz.de/10013275500
Saved in:
4
Special issue: the dark and bright side of online consumer behaviour
Thaichon, Park
(
ed.
);
Cheah, Jun-Hwa
(
ed.
);
Ting, Hiram
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013275517
Saved in:
5
Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing
Thaichon, Park
;
Liyanaarachchi, Gajendra
;
Ratten, Vanessa
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012318787
Saved in:
6
Online retailing and relationship marketing : the current landscape and future developments
Thaichon, Park
;
Dharmesti, Maria
;
Quach, Sara
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 145-159)
.
2021
Persistent link: https://www.econbiz.de/10012318955
Saved in:
7
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
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