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~person:"Vida, Irena"
~person:"Zdravkovic, Srdan"
~subject:"Consumer behaviour"
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Consumer behaviour
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11
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Vida, Irena
Zdravkovic, Srdan
Diamantopoulos, Adamantios
19
Bruwer, Johan
9
Magnusson, Peter
8
Phau, Ian
8
Balabanis, George
7
Giraldi, Janaina de Moura Engracia
7
Westjohn, Stanford A.
7
Aichner, Thomas
6
Papadopoulos, Nicolas G.
6
Ahmed, Zafar U.
5
Cheah, Isaac
5
Dekhili, Sihem
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Govindasamy, Ramu
5
Grebitus, Carola
5
Grudecka, Anna
5
Maher, Amro A.
5
Achabou, Mohamed Akli
4
Aiello, Gaetano
4
Alvarez, Maria D.
4
Buller, Courtney
4
Campo, Sara
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Fong, Cher Min
4
Guzman, Francisco
4
Insch, Andrea
4
Josiassen, Alexander
4
Klein, Kristina
4
Lee, Richard
4
Li, Elton
4
Samiee, Saeed
4
Speece, Mark
4
Sun, Qin
4
Thøgersen, John
4
Völckner, Franziska
4
Wilken, Robert
4
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4
Zbib, Imad J.
4
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International marketing review
4
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1
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1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of international marketing
1
University-Business Cooperation Tallinn 2011 : [University-Business Forum held on 22nd of February 2011 in Tallinn]
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
11
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
3
The origins and consequences of consumer animosity in Slovenia : a qualitative study
Perviz, Lejla
;
Geč, Tina
;
Vida, Irena
;
Dmitrovič, Tanja
- In:
Economic and business review : EBR
16
(
2014
)
2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10011612110
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
6
Does country-of-origin matter to generation Y
Zdravkovic, Srdan
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 89-102
Persistent link: https://www.econbiz.de/10009742857
Saved in:
7
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
8
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
9
The role of cosmopolitanism in consumer ethnocentrism, knowlege of brand origins and foreign purchase behaviour
Parts, Oliver
;
Vida, Irena
;
Vihalem, Ann
- In:
University-Business Cooperation Tallinn 2011 : …
,
(pp. 259-276)
.
2011
Persistent link: https://www.econbiz.de/10009515027
Saved in:
10
Purchase behavior in favor of domestic products in the West Balkans
Dmitrovič, Tanja
;
Vida, Irena
;
Reardon, James
- In:
International business review : the official journal of …
18
(
2009
)
5
,
pp. 523-535
Persistent link: https://www.econbiz.de/10003886356
Saved in:
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