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~person:"Vrontis, Demetris"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
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Search: subject:"Brand Management"
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Firmenimage
Konsumentenverhalten
Brand management
22
Markenführung
22
Consumer behaviour
11
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Brand
4
Football
4
Fußball
4
Professional sports
4
Profisport
4
Social Web
4
Social web
4
Sportmarketing
4
Sports marketing
4
Ball game
3
Ballsport
3
Corporate reputation
3
Internet marketing
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Sport organization
3
Sportorganisation
3
Weinbau
3
Wine industry
3
branding
3
Basketball
2
Brand architecture
2
Brand equity
2
Cause-Related Marketing
2
Cause-related marketing
2
Communication
2
Customer satisfaction
2
Cyprus
2
Fans
2
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Article
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14
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English
14
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Vrontis, Demetris
Melewar, T. C.
38
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
26
Ko, Eunju
24
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Hollebeek, Linda D.
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
MacInnis, Deborah J.
16
Veloutsou, Cleopatra
16
Fetscherin, Marc
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Swoboda, Bernhard
14
Valette-Florence, Pierre
14
Baumgarth, Carsten
13
Dens, Nathalie
13
Huber, Frank
13
Iglesias, Oriol
13
Park, C. Whan
13
Romaniuk, Jenni
13
Septianto, Felix
13
Sharifah Faridah Syed Alwi
13
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Journal of transnational management : the official journal of the International Management Development Association
3
World review of entrepreneurship, management and sustainable development
2
Global business & economics review
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
14
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
4
Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad
;
Thrassou, Alkis
;
Vrontis, Demetris
; …
- In:
Global business & economics review
25
(
2021
)
3/4
,
pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
Saved in:
5
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
7
Old, new and third wine regions : a consumer perspective
Maizza, Amedeo
;
Fait, Monica
;
Scorrano, Paola
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
13
(
2017
)
5/6
,
pp. 521-541
Persistent link: https://www.econbiz.de/10011847141
Saved in:
8
Consumer preference, satisfaction, and intentional behavior : investigating consumer attitudes for branded or unbranded products
Iazzi, Antonio
;
Vrontis, Demetris
;
Trio, Oronzo
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
2
,
pp. 84-98
Persistent link: https://www.econbiz.de/10011527144
Saved in:
9
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
10
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
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