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~person:"Wilson, Rick T."
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Search: subject_exact:"Werbewirkung"
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Advertising effects
13
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5
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Wilson, Rick T.
Gierl, Heribert
54
Pelsmacker, Patrick de
53
Dens, Nathalie
31
Esch, Franz-Rudolf
30
Eisend, Martin
26
Diehl, Sandra
22
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Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Muehling, Darrel D.
15
Phau, Ian
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Rosengren, Sara
15
Roy, Subhadip
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Varan, Duane
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14
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13
Ilicic, Jasmina
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Kaiser, Harry M.
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13
Pauwels, Koen
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Bakir, Aysen
12
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International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
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1
International journal of market research
1
Journal of advertising
1
Journal of advertising research
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ECONIS (ZBW)
13
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1
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10
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13
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1
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
2
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
Saved in:
3
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
4
Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad
;
Jafari Dizicheh, Samira
;
Wilson, …
- In:
International journal of market research
61
(
2019
)
5
,
pp. 502-517
Persistent link: https://www.econbiz.de/10012172401
Saved in:
5
Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.
;
Suh, Taewon
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
Saved in:
6
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
7
Recall of preshow cinema advertising : a message processing perspective
Wilson, Rick T.
;
Till, Brian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009700191
Saved in:
8
Targeting of outdoor alcohol advertising : a study across ethnic and income groups
Wilson, Rick T.
;
Till, Brian
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 267-281
Persistent link: https://www.econbiz.de/10009671471
Saved in:
9
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
10
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
Saved in:
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