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~person:"Wu, Linwan"
~subject:"Consumer behaviour"
~subject:"USA"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Consumer behaviour
USA
Advertising effects
12
Werbewirkung
12
Konsumentenverhalten
11
Advertising
9
Werbung
9
Emotion
5
Psychology of advertising
3
Werbepsychologie
3
Comparative advertising
2
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2
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2
Vergleichende Werbung
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advertising effectiveness
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affect priming
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comparative advertising
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life meaning
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perceived manipulativeness
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Affective persuasion
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Celebrity-Werbung
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Cognition
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Comparison
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Control perceptions
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Corporate Social Responsibility
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Country stereotypes
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Wu, Linwan
Gierl, Heribert
26
Pelsmacker, Patrick de
22
Diehl, Sandra
21
Septianto, Felix
21
Dens, Nathalie
18
Muehling, Darrel D.
14
Mueller, Barbara
14
Pauwels, Koen
14
Torres, Ivonne M.
14
Esch, Franz-Rudolf
13
Kaiser, Harry M.
13
Huber, Frank
12
Kareklas, Ioannis
12
Stafford, Marla Royne
12
Taylor, Charles Raymond
12
Matthes, Jörg
11
Terlutter, Ralf
11
Wilbur, Kenneth C.
11
Yoon, Hye Jin
11
Yoon, Sukki
11
Bellman, Steven
10
Choi, Yung Kyun
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Naderer, Brigitte
10
Tucker, Catherine
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jang, Soocheong
9
Bakir, Aysen
8
Chan, Kara
8
Cheong, Yunjae
8
Ilicic, Jasmina
8
Jin, Ginger Zhe
8
Reijmersdal, Eva A. van
8
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International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of consumer behaviour
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
11
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1
The mood effect : how mood, disclosure language and ad skepticism influence the effectiveness of native advertising
Wen, Taylor Jing
;
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Kim, E.
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1296-1308
Persistent link: https://www.econbiz.de/10014368268
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
4
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
5
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
6
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
7
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
8
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
9
Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience
Wu, Linwan
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 586-606
Persistent link: https://www.econbiz.de/10012203340
Saved in:
10
Reaching goals and doing good : exploring consumer responses to meaningful advertisements
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 592-613
Persistent link: https://www.econbiz.de/10011799287
Saved in:
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