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~person:"Wu, Linwan"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Nachschlagewerk"
~type_genre:"Ratgeber"
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Search: subject_exact:"Werbung"
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Advertising
13
Werbung
13
Consumer behaviour
11
Konsumentenverhalten
11
Advertising effects
9
Werbewirkung
9
Emotion
3
Artificial intelligence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Künstliche Intelligenz
2
Psychology of advertising
2
Social Web
2
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2
Werbepsychologie
2
advertising effectiveness
2
life meaning
2
perceived manipulativeness
2
Advertising effectiveness
1
Artificial intelligence (AI)
1
Cognition
1
Comparative advertising
1
Comparison
1
Consumers
1
Control perceptions
1
Corporate disclosure
1
Country stereotypes
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Aufsatz in Zeitschrift
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Wu, Linwan
Eisend, Martin
36
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
24
Dahlén, Micael
21
Gierl, Heribert
21
Septianto, Felix
21
Yoon, Sukki
20
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Dens, Nathalie
14
Karray, Salma
14
Choi, Yung Kyun
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wilson, Rick T.
13
Carlson, Les
12
Chang, Chingching
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Tremblay, Victor J.
11
Cheong, Yunjae
10
Diehl, Sandra
10
Dodoo, Naa Amponsah
10
Kennedy, Rachel
10
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International journal of advertising : the review of marketing communications
3
Journal of advertising research
2
Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
13
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13
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1
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang-Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
2
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
3
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Wen, Taylor Jing
;
Ke, Li
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
Saved in:
4
Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
Saved in:
5
Is native advertising effective for corporate social responsibility messaging? : how advertising recognition affects consumer responses to proactive versus reactive CSR
Wu, Linwan
;
Overton, Holly
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10012813774
Saved in:
6
Regulatory focus and choice : the impact of control perceptions on advertising effectiveness
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 69-92
Persistent link: https://www.econbiz.de/10012424758
Saved in:
7
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
8
Being accepted or ostracized : how social experience influences consumer responses to advertisements with different regulatory focus
Wu, Linwan
;
Dodoo, Naa Amponsah
- In:
Journal of advertising
49
(
2020
)
3
,
pp. 234-249
Persistent link: https://www.econbiz.de/10012260465
Saved in:
9
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
10
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
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