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~source:"econis"
~subject:"Advertising effects"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Advertising effects
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Advertising in new formats and media : current research and implications for marketers
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Consumer psychology in a social media world
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Handbook of research on customer engagement
2
Handbook of research on mobile marketing management
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
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1
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1
Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Contemporary issues in social media marketing
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Customer engagement marketing
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Digital Business in Africa : Social Media and Related Technologies
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Disruptive platforms : markets, ecosystems, and monopolists
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
Economies et sociétés ; 49,3
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Electronic word of mouth as a promotional technique : new insights from social media
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Ethics, social responsibility and sustainability in marketing
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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HRM and marketing orientation in the new era
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Handbook of research on customer equity in marketing
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ECONIS (ZBW)
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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2
Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
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Deconstructing the role of consumer engagement within social media
Kumar, Anaya
;
Shirish, Anuragini
- In:
Management and marketing for improved retail …
,
(pp. 320-340)
.
2023
Persistent link: https://www.econbiz.de/10014366623
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5
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
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The electronic word-of-mouth (eWOM) focusing studies on tourism research
Medeková, Kristína
;
Pompurová, Kristína
; …
- In:
Online reputation management in destination and …
,
(pp. 29-49)
.
2023
Persistent link: https://www.econbiz.de/10014284877
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Online user reviews and goal-directed consumer behavior : a qualitative study
Schulten, Matthias Bernhard
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 195-209)
.
2023
Persistent link: https://www.econbiz.de/10014307656
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8
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
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9
A fresh look on determinants of online repurchase intention
Ir. Jagjeet Singh Sarban Singh
;
Omkar Dastane
;
Haba, …
- In:
Handbook of research on digital transformation …
,
(pp. 87-116)
.
2022
Persistent link: https://www.econbiz.de/10014438080
Saved in:
10
The impact of electronic word-of-mouth (eWOM) on consumer behaviours
Liu, Hongfei
;
Shaalan, Ahmed
;
Jayawardhena, Chanaka
- In:
The SAGE handbook of digital marketing
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013367075
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