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~subject:"AHP approach"
~subject:"Virales Marketing"
~type:"article"
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Search: expert journal of marketing
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Subject
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AHP approach
Virales Marketing
Consumer behaviour
62
Konsumentenverhalten
62
Delphi technique
56
Delphi-Methode
56
Beziehungsmarketing
34
Relationship marketing
34
Internet marketing
30
Online-Marketing
30
Social Web
30
Social web
30
Marketing management
23
Marketingmanagement
23
Lieferantenmanagement
21
Supplier relationship management
21
Experten
20
Experts
20
Customer satisfaction
19
Kundenzufriedenheit
19
Brand management
15
Innovation
15
Markenführung
15
Dienstleistungsqualität
14
Service quality
14
Viral marketing
14
Internet
13
Lieferkette
13
Supply chain
13
social media
13
E-commerce
12
Electronic Commerce
12
Fuzzy sets
12
Fuzzy-Set-Theorie
12
Tourism marketing
12
Tourismusmarketing
12
Expert system
11
Expertensystem
11
Marketing
11
Online retailing
11
Online-Handel
11
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Undetermined
12
Free
2
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Article
Book / Working Paper
3
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Article in journal
22
Aufsatz in Zeitschrift
22
Language
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English
22
Author
All
Hsu, Pi-fang
2
Allen, B. J.
1
Basuroy, Suman
1
Ceren, Altuntaş Vural
1
Chen, Hsing Hung
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Deng, Zhaohua
1
Dens, Nathalie
1
Deveci, Durmuş Ali
1
Donthu, Naveen
1
Gao, Baojun
1
Gretz, Richard T.
1
Guillory, Monica D.
1
Göçer, Aysu
1
Hallikas, Jukka
1
Jacobsen, Grant D.
1
Kar, Arpan Kumar
1
Kayakutlu, Gülgün
1
Khairul Anuar Mohammad Shah
1
Khalufi, Nasser
1
King, Brian
1
Koh, Lenny
1
Kuksov, Dmitri
1
Kunz, Werner
1
Lan, Kuo-yu
1
Lee, Amy H. I.
1
Li, Xi
1
Liao, Chenxi
1
Lin, Fang-lei
1
Liu, Shan
1
Lohtia, Ritu
1
Maasberg, Michele
1
Mehraliyev, Fuad
1
Morikawa, Miyuki
1
Munzel, Andreas
1
Nguyen, Peter
1
Obal, Michael
1
Pelsmacker, Patrick de
1
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Expert journal of marketing
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of management and decision making : IJMDM
1
International journal of management and network economics : IJMNE
1
International journal of services and standards
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of decision systems
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
22
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1
Effectiveness
of
mobile
marketing
on the customer's experience in Kingdom
of
Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
Saved in:
2
Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012613039
Saved in:
3
Expert
online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
4
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
5
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
6
Cross-cultural differences in uses
of
online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
7
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
8
Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
9
Consumers, experts, and online product evaluations : evidence from the brewing industry
Jacobsen, Grant D.
- In:
Journal of public economics
126
(
2015
),
pp. 114-123
Persistent link: https://www.econbiz.de/10011416605
Saved in:
10
An empirical analysis
of
experienced reviewers in online communities : what, how, and why to review
Choi, Hoon S.
;
Maasberg, Michele
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1293-1310
Persistent link: https://www.econbiz.de/10013463391
Saved in:
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