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~subject:"Advertising"
~subject:"Beziehungsmarketing"
~subject:"cheating"
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Advertising
Beziehungsmarketing
cheating
Experiment
259
experimental design
251
Experimental design
218
Consumer behaviour
94
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94
Theorie
82
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81
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64
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64
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54
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45
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Houser, Daniel
7
Vetter, Stefan
5
Winter, Joachim
5
Liu, Qing
3
Mattila, Anna S.
3
Boukis, Achilleas
2
Chan, Kara
2
Chintagunta, Pradeep K.
2
Hao, Li
2
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2
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1
Balaji, M. S.
1
Ballouli, Khalid
1
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1
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1
Becker-Özcamlica, Hürrem
1
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1
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1
Cai, Ruiying
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Han, Xing
1
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1
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1
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1
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Interdisciplinary Center for Economic Science (ICES), Economics Department
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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The journal of services marketing
9
Working Papers / Interdisciplinary Center for Economic Science (ICES), Economics Department
3
International journal of hospitality management
2
Journal of customer behaviour
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Beiträge zur Jahrestagung des Vereins für Socialpolitik 2010: Ökonomie der Familie - Session: Social Preferences
1
Discussion Paper Series of SFB/TR 15 Governance and the Efficiency of Economic Systems
1
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1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of sports marketing & sponsorship
1
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1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
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1
Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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1
Services marketing quarterly
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Stanford University Graduate School of Business research paper
1
The service industries journal
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
32
RePEc
4
EconStor
2
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1
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
2
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
3
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
4
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
5
Mental conversion : a customer service strategy impacting shopping experiences
Meng, Yan
;
Gould, Stephen J.
;
Song, Lei
;
Chang, Hua
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 464-477
Persistent link: https://www.econbiz.de/10014276921
Saved in:
6
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
Saved in:
7
Beyond a single firm and internal focus service failure/recovery : multiple providers and external service recoveries
Weber, Karin
;
Hsu, Cathy H. C.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
1
,
pp. 50-63
Persistent link: https://www.econbiz.de/10012794781
Saved in:
8
Influence of social media posts on service performance
Esmark Jones, Carol L.
;
Waites, Stacie
;
Stevens, …
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 283-296
Persistent link: https://www.econbiz.de/10013407485
Saved in:
9
Accommodating ethnic minority consumers during service encounters : the fine line
Mady, Sarah
;
Ford, John B.
;
Mady, Tarek
- In:
The journal of services marketing
36
(
2022
)
5
,
pp. 674-690
Persistent link: https://www.econbiz.de/10013407588
Saved in:
10
Improving service brand personality with augmented reality marketing
Plotkina, Daria
;
Dinsmore, John
;
Racat, Margot
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
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