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~subject:"Advertising"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"experimental economics"
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Advertising
Brand image
Consumer behaviour
experimental economics
Konsumentenverhalten
101
Eye-tracking
98
eye-tracking
91
Experiment
49
Perception
35
Wahrnehmung
35
Advertising effects
34
Werbewirkung
34
Online-Marketing
22
Internet marketing
21
Werbung
21
Visual attention
19
Decision
17
Entscheidung
17
Brand management
15
Markenführung
15
Attention
14
Game theory
13
Kognition
13
Spieltheorie
13
Social Web
12
Social web
12
Cognition
11
Eyetracking
11
visual attention
11
Neuromarketing
10
Viral marketing
10
Virales Marketing
10
Brand
9
Markenartikel
9
Online-Handel
9
Willingness to pay
9
Zahlungsbereitschaftsanalyse
9
Online retailing
8
eyetracking
8
Eye-Tracking
7
Markenimage
7
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Undetermined
77
Free
22
Type of publication
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Article
101
Book / Working Paper
8
Other
1
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Article in journal
99
Aufsatz in Zeitschrift
99
Working Paper
4
Arbeitspapier
3
Conference paper
3
Graue Literatur
3
Konferenzbeitrag
3
Non-commercial literature
3
Article
1
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1
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1
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Language
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English
107
Undetermined
3
Author
All
Bigné Alcañiz, J. Enrique
7
Behe, Bridget K.
4
Devetag, Giovanna
4
Polonio, Luca
4
Ruiz Mafe, Carla
4
Bae, Mikyeung
3
Huddleston, Patricia T.
3
Oppewal, Harmen
3
Palma, Marco A.
3
Alcañiz, Mariano
2
Alós-Ferrer, Carlos
2
Ausin-Azofra, Jose Manuel
2
Badenes-Rocha, Alberto
2
Balcombe, Kelvin G.
2
Bellman, Steven
2
Bogomolova, Svetlana
2
Chen, Sixing
2
Di Guida, Sibilla
2
Fraser, Iain M.
2
Funaki, Yukihiko
2
Grigaliūnaitė, Viktorija
2
Guida, Sibilla Di
2
Guixeres, Jaime
2
Jardim, William Carvalho
2
Krucien, Nicolas
2
Ladeira, Wagner Junior
2
Li, Shu
2
Marín-Morales, Javier
2
McSorley, Eugene
2
Minahan, Stella
2
Nayga, Rodolfo M.
2
Pilelienė, Lina
2
Ritschel, Alexander
2
Ryan, Mandy
2
Santini, Fernando de Oliveira
2
Simonetti, Aline
2
Smith, Viktor
2
Yang, Shuai
2
Agrawal, Suchi
1
Ahlbom, Carl-Philip
1
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Dipartimento di Economia e Management, Università degli Studi di Trento
1
European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management
1
Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna
1
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
Electronic commerce research
3
Journal of economic behavior & organization : JEBO
3
Psychology & marketing
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research
2
Journal of behavioral decision making
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
CEEL Working Papers
1
Central European business review : CEBR
1
Discussion paper / Tinbergen Institute
1
Electronic commerce research and applications
1
Eurasian business review
1
European Research on Management and Business Economics (ERMBE)
1
European research on management and business economics
1
Experimental economics : a journal of the Economic Science Association
1
Health economics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
Information technology and management
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of entrepreneurial behavior & research
1
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International journal of wine business research : IJWBR
1
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ECONIS (ZBW)
104
RePEc
3
EconStor
2
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61
How the layout of a unit price label affects eye-movements and product choice : an
eye-tracking
investigation
Bogomolova, Svetlana
;
Oppewal, Harmen
;
Cohen, Justin
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
Saved in:
62
Choosing between hotels : impact of bimodal rating summary statistics and maximizing behavioral tendency
Coba, Ludovik
;
Rook, Laurens
;
Zanker, Markus
- In:
Information technology & tourism
22
(
2020
)
1
,
pp. 167-186
Persistent link: https://www.econbiz.de/10012226368
Saved in:
63
The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
64
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
65
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
66
Revisiting attribute framing : the impact of number roundedness on framing
Jain, Gaurav
;
Gaeth, Gary J.
;
Nayakankuppam, Dhananjay
; …
- In:
Organizational behavior and human decision processes : …
161
(
2020
),
pp. 109-119
Persistent link: https://www.econbiz.de/10012428914
Saved in:
67
Can episodic future thinking affect food choices?
Segovia, Michelle S.
;
Palma, Marco A.
;
Nayga, Rodolfo M.
- In:
Journal of economic behavior & organization : JEBO
177
(
2020
),
pp. 371-389
Persistent link: https://www.econbiz.de/10012437419
Saved in:
68
What features of green products packaging are more eye catching? : an
eye-tracking
exploratory study about organic agricultural products
Georgakarakou, Chrisanthi
;
Riskos, Kyriakos
; …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 93-124
Persistent link: https://www.econbiz.de/10012533924
Saved in:
69
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
70
Factors influencing visual attention : a meta-analysis
Ladeira, Wagner Junior
;
Nardi, Vinicius Antonio Machado
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1710-1740
Persistent link: https://www.econbiz.de/10012178658
Saved in:
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