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~subject:"Advertising"
~subject:"Marketing"
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Search: subject_exact:"Media selection"
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Advertising
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Advertising media
216
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216
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76
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48
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48
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Segijn, Claire M.
3
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1
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : JPM
3
Journal of marketing communications
2
Kellogg on advertising & media : the Kellogg School of Management
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Media-Perspektiven
2
Academia : revista Latinoamericana de administración
1
Advertising in new formats and media : current research and implications for marketers
1
Applied economics letters
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
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Der Markt : international journal of marketing
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E-marketing ; Vol. 2
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Entrepreneurship, growth and economic integration : a linkage
1
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1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
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1
Group decision and negotiation
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of historical research in marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management and strategy : JMS
1
Journal of marketing
1
Journal of media business studies
1
Journal of the Operational Research Society : OR
1
Journal of vacation marketing : an international journal
1
Kansai University review of business and commerce
1
Management : journal of contemporary management issues
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Oeconomia Copernicana
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
3
An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
4
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
5
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
6
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
7
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
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8
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
9
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
10
Generation Z's media use and preferences as a foundation for a destination media planning process
Kavran, Andrijana Kos
;
Herman, Daniel
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 272-301)
.
2021
Persistent link: https://www.econbiz.de/10012816094
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