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~subject:"Advertising effects"
~subject:"Markenartikel"
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Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
Saved in:
2
Men seeing stars : celebrity endorsers, race, and the male consumer
Branchik, Blaine J.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 305-322
Persistent link: https://www.econbiz.de/10011738475
Saved in:
3
Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin
;
Ratneshwar, Srinivasan
;
Roesler, Erin
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
Saved in:
4
Accentuate the positive : how identity affects customer satisfaction
Ghosh Chowdhury, Tilottama
;
Desai, Kalpesh Kaushik
; …
- In:
The journal of consumer marketing
31
(
2014
)
5
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010423841
Saved in:
5
Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
Saved in:
6
The effect of message's regulatory focus and product type on persuasion
Micu, Camelia C.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003962435
Saved in:
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