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~subject:"Advertising effects"
~subject:"Service quality"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Advertising in new formats and media : current research and implications for marketers
2
Bridging the gap between advertising academia and practice
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
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Handbook of research on digital transformation management and tools
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Intellectual history of economic normativities
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International marketing ; Vol. I
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Leveraging computer-mediated marketing environments
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1
Markt- und Branchenentwicklungen im alpinen Tourismus
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Online consumer behavior : theory and research in social media, advertising, and e-tail
1
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Strategy and superior performance of micro and small businesses in volatile economies
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Structural equation modeling approaches to e-service adoption
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
Word of mouth and social media
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A fresh look on determinants of online repurchase intention
Ir. Jagjeet Singh Sarban Singh
;
Omkar Dastane
;
Haba, …
- In:
Handbook of research on digital transformation …
,
(pp. 87-116)
.
2022
Persistent link: https://www.econbiz.de/10014438080
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2
Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective
Ranfagni, Silvia
;
Ozuem, Wilson
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 397-422)
.
2021
Persistent link: https://www.econbiz.de/10012607451
Saved in:
3
An integrated model for customer's e-loyalty : an evidence from online shopping in Vietnam
Bui Nhat Vuong
;
Sid Suntrayuth
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 367-406)
.
2020
Persistent link: https://www.econbiz.de/10012521577
Saved in:
4
Influence of quality service and satisfaction imagery higher education on Word of Mouth (WOM)
Pranoto, Gusti Adi
;
Bangsawan, Satria
;
Pandjaitan, …
- In:
The future opportunities and challenges of business in …
,
(pp. 128-132)
.
2020
Persistent link: https://www.econbiz.de/10012311151
Saved in:
5
The role of website quality and social ties EWOM in e-services adoption
Sharma, Himanshu
;
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Structural equation modeling approaches to e-service …
,
(pp. 268-298)
.
2019
Persistent link: https://www.econbiz.de/10012023189
Saved in:
6
Role of EWOM, product satisfaction, and website quality on customer repurchase intention
Aakash, Aakash
;
Aggarwal, Anu Gupta
- In:
Strategy and superior performance of micro and small …
,
(pp. 144-168)
.
2019
Persistent link: https://www.econbiz.de/10012001443
Saved in:
7
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
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8
Relationships among service quality, customer satisfaction, word-of-mouth, and customer loyalty : a case study of minimarkets with halal positioning, Jakarta, Indonesia
Aji, Bagus Wicaksono
;
Sri Daryanti
- In:
Business and management issues in the global and …
,
(pp. 279-291)
.
2019
Persistent link: https://www.econbiz.de/10012311744
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9
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
Saved in:
10
Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
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