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~subject:"Advertising effects"
~subject:"Zielgruppe"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Advertising effects
Zielgruppe
Online-Marketing
7,746
Internet marketing
7,743
Social Web
4,106
Social web
4,106
Consumer behaviour
3,588
Konsumentenverhalten
3,588
Werbewirkung
1,508
Online retailing
1,496
Online-Handel
1,496
Viral marketing
1,421
Virales Marketing
1,421
E-commerce
1,250
Electronic Commerce
1,249
Advertising
1,221
Brand management
1,209
Markenführung
1,209
Werbung
1,200
Beziehungsmarketing
1,155
Relationship marketing
1,155
Social media
816
Brand image
780
Markenimage
780
social media
761
Internet
628
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606
Marketing management
604
Marketingmanagement
604
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420
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419
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370
Facebook
354
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352
Search engine
339
Suchmaschine
339
Confidence
337
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337
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326
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326
USA
318
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1,550
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3
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Tucker, Catherine
15
Wilbur, Kenneth C.
12
Bellman, Steven
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Goldfarb, Avi
8
Hudders, Liselot
8
Dwivedi, Yogesh Kumar
7
Jerath, Kinshuk
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
Arora, Taanika
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Pauwels, Koen
6
Rutz, Oliver J.
6
Varan, Duane
6
Voorveld, Hilde
6
Bijmolt, Tammo H. A.
5
Boerman, Sophie C.
5
Choi, Yung Kyun
5
Evans, Nathaniel J.
5
Fesenmaier, Daniel R.
5
Ghose, Anindya
5
Hatzithomas, Leonidas
5
Katona, Zsolt
5
King, Karen Whitehill
5
Pelsmacker, Patrick de
5
Shin, Wonsun
5
Skiera, Bernd
5
Smith, Katherine Taken
5
Stienmetz, Jason L.
5
Zhu, Yi
5
Abou Nabout, Nadia
4
Ahn, Sun Joo
4
Belanche, Daniel
4
Bernritter, Stefan F.
4
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International journal of advertising : the review of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
Journal of advertising research
59
Journal of marketing communications
58
International journal of internet marketing and advertising : IJIMA
52
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
40
Journal of promotion management : innovations in planning and applied research
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of retailing and consumer services
26
Journal of marketing research : JMR
23
Journal of promotion management : JPM
23
Psychology & marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
16
Young consumers : insight and ideas for responsible marketers
16
Journal of marketing research
15
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
13
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of current issues and research in advertising
12
European journal of marketing : EJM
11
Journal of internet commerce
11
Marketing science
11
Electronic commerce research and applications
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Journal of marketing
10
Journal of retailing
9
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of the Academy of Marketing Science
8
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ECONIS (ZBW)
1,553
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1
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
3
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
4
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
5
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
6
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
7
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
8
The impact of online advertising on store visiting : Saudi Arabia
Zouaoui, Rim
;
Hamdi, Rabeb
- In:
Marketing i menedžment innovacij : m&mi
15
(
2024
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10014577718
Saved in:
9
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
10
Generation Z's perception of privacy on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
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