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~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
~type_genre:"CD-ROM, DVD"
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Advertising effects
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
64
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1
How does the adoption of ad blockers affect news consumption?
Yan, Shunyao
;
Miller, Klaus Matthias
;
Skiera, Bernd
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10013389277
Saved in:
2
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
3
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
4
Explaining media effect of green advertising on audience attitude
Khandelwal, Utkal
;
Singh, Trilok Pratap
- In:
Society and business review
18
(
2023
)
3
,
pp. 523-546
Persistent link: https://www.econbiz.de/10014334109
Saved in:
5
Social advertisement awareness and social media engagement attitude of consumers : an empirical examination
Shanthi, R.
;
Rekha, M.
;
Priya, J. Bhanu
- In:
International journal of public sector performance …
9
(
2022
)
1/2
,
pp. 190-210
Persistent link: https://www.econbiz.de/10012800725
Saved in:
6
How multitasking during video content decreases ad effectiveness : the roles of task relevance, video involvement, and visual attention
Sun, Shuoya
;
Wojdynski, Bartosz W.
;
Binford, Matthew T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10012801957
Saved in:
7
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
8
Message and media : the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
9
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
10
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
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