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~subject:"Advertising music"
~subject:"Event marketing"
~subject:"Marketingmanagement"
~subject:"Product design"
~type:"article"
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
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2
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
Saved in:
3
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
4
The effect of ambient scent on the experience of art : not as good as it smells
Cirrincione, Armando
;
Estes, Zachary
;
Carù, Antonella
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 615-627
Persistent link: https://www.econbiz.de/10010399723
Saved in:
5
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
6
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
7
Verpackungen multisensuell stimmig gestalten : mit Klang und Duft Mehrwert erzielen
Vaih-Baur, Christina
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 131-147)
.
2010
Persistent link: https://www.econbiz.de/10011388027
Saved in:
8
Scent marketing : an overview
Morrin, Maureen
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 75-86)
.
2010
Persistent link: https://www.econbiz.de/10003933192
Saved in:
9
The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
Herz, Rachel S.
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 87-107)
.
2010
Persistent link: https://www.econbiz.de/10003933200
Saved in:
10
The use of scents to influence consumers : the sense of using scents to make cents
Bradford, Kevin D.
;
Desrochers, Debra M.
- In:
Journal of business ethics : JOBE
90
(
2009
),
pp. 141-153
Persistent link: https://www.econbiz.de/10003986825
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