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~subject:"Advertising planning"
~subject:"Advertising"
~subject:"Authors"
~type_genre:"Article in journal"
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Advertising planning
Advertising
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Media professions
18
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5
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5
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Article in journal
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Borgerson, Janet L.
1
Coleman, Catherine A.
1
Desmarais, Fabrice
1
Griffin, W. Glenn
1
Kelly, J. S.
1
McQuarrie, Edward F.
1
Nyilasy, Gergely
1
Phillips, Barbara J.
1
Reid, Leonard N.
1
Schroeder, Jonathan E.
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Shao, Yun
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Valentini, Chiara
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Weaver, C. Kay
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Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of communication management : an international journal
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Journal of marketing management : MM
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ECONIS (ZBW)
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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2
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
3
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
4
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
5
Personalised networks of influence in public relations : strategic resources for achieving successful professional outcomes
Valentini, Chiara
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10003979122
Saved in:
6
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
7
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
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