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~subject:"Attitudinal loyalty"
~subject:"Markenführung"
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Attitudinal loyalty
Markenführung
Beziehungsmarketing
65
Relationship marketing
65
Consumer behaviour
59
Konsumentenverhalten
59
Customer satisfaction
37
Kundenzufriedenheit
37
attitudinal loyalty
36
Brand image
18
Dienstleistungsqualität
18
Markenimage
18
Service quality
18
Brand management
17
Brand
12
Confidence
12
Markenartikel
12
Vertrauen
12
behavioural loyalty
10
Customer retention
9
Kundenbindung
9
behavioral loyalty
9
Behavioral loyalty
8
Behavioural loyalty
7
Brand loyalty
7
Satisfaction
6
Social Web
6
Social web
6
Einzelhandel
5
Hotel industry
5
Hotellerie
5
Markentreue
5
Retail trade
5
customer satisfaction
5
satisfaction
5
Customer value
4
Internet marketing
4
Kundenbindungsprogramm
4
Kundenwert
4
Lieferantenmanagement
4
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Online availability
All
Undetermined
32
Free
3
Type of publication
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Article
44
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
43
Aufsatz in Zeitschrift
43
Arbeitspapier
1
Working Paper
1
Language
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English
44
Undetermined
1
Author
All
Izogo, Ernest Emeka
2
Thaichon, Park
2
Abu Bakar bin Abdul Hamid
1
Agarwal, Kirti
1
Agyeiwaah, Elizabeth
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Ali Abdul Hamid
1
Alireza Roustasekehravani
1
Almomani, Hamzeh Q.
1
Arzaqi, Zam
1
Beck, Roman
1
Bhagwat, Yashoda
1
Bianchi, Constanza
1
Casper Ferm, Lars-Erik
1
Chandran, V G R
1
Confente, Ilenia
1
Cossío-Silva, Francisco-José
1
Dayour, Frederick
1
Devadason, Evelyn S.
1
Doyle, Jason P.
1
Ebrahimi, Bahman P.
1
Ekinici, Yuksel
1
Esfidani, Mohammad Rahim
1
Farmaki, Anna
1
Filo, Kevin
1
Funk, Daniel C.
1
Georgi, Dominik
1
Goyal, Anita
1
Gulfraz, Muhammad Bilal
1
Hafezniya, Hanieh
1
Hamid, Abu Bakar Abdul
1
Hamid, Ali Abdul
1
Harsono, Mugi
1
Hartel, Charmine E.J.
1
Haryono, Tulus
1
Haverila, Kai
1
Haverila, Matti J.
1
Hawkins, Kerrie
1
Jabarzadeh, Younis
1
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Published in...
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Journal of retailing and consumer services
6
Journal of business research : JBR
4
International journal of hospitality management
2
Journal of strategic marketing
2
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management : IJICBM
1
International journal of business excellence : IJBEX
1
International journal of quality & reliability management
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of sport management and marketing : IJSMM
1
International journal of trade and global markets
1
Inventi impact: retailing & consumer services
1
Journal of hospitality and tourism insights
1
Journal of international food & agribusiness marketing
1
Journal of management research
1
Journal of marketing analytics : JMA
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Management : journal of contemporary management issues
1
Marketing intelligence & planning
1
Services marketing quarterly
1
Socio-economic planning sciences : the international journal of public sector decision-making
1
Sport management review
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
The journal of services marketing
1
The learning organization : TLO ; the international journal of critical studies in organizational learning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
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1
The effect of perceived influence on brand loyalty mediated by brand trust among automotive consumers in YouTube
Arzaqi, Zam
;
Sumiati
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014414358
Saved in:
2
Brand personification through celebrity ambassador : a study to investigate the impact on consumer attitude and loyalty
Nagpal, Era
;
Mundi, Hardeep Singh
;
Singh, Anurag
- In:
International journal of business excellence : IJBEX
30
(
2023
)
4
,
pp. 423-450
Persistent link: https://www.econbiz.de/10014389022
Saved in:
3
The relevance of participation behavior, organizational commitment, and
attitudinal
loyalty
to the management of professional associations
Rodríguez-Rad, Carlos
;
Sánchez del Río-Vázquez, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468693
Saved in:
4
Prosocial customer in the public sector : a PLS-SEM analysis applied to blood donation (active donors)
Robaina-Calderín, Lorena
;
Martín-Santana, Josefa D.
; …
- In:
Socio-economic planning sciences : the international …
86
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014282465
Saved in:
5
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
6
Impact of brand engagement on behavioral loyalty, brand equity and WOM through
attitudinal
loyalty
Goyal, Anita
;
Verma, Pranay
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
1
,
pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
Saved in:
7
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and
attitudinal
loyalty
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
Saved in:
8
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
9
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
10
How does employee commitment impact customers'
attitudinal
loyalty
?
Agyeiwaah, Elizabeth
;
Dayour, Frederick
;
Zhou, Yong
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 350-376
Persistent link: https://www.econbiz.de/10013189278
Saved in:
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