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~subject:"B-to-B-Marketing"
~subject:"Papierindustrie"
~subject:"Vereinigte Staaten"
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B-to-B-Marketing
Papierindustrie
Vereinigte Staaten
Verpackungswirtschaft
183
Packaging industry
176
Verpackungsindustrie
102
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54
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1
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The journal of business & industrial marketing
2
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
2
(Materials Handling and Packaging Series)
1
AMA Research Study, American Management Association
1
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ECONIS (ZBW)
22
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1
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
2
Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
3
Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni
;
Uusitalo, Outi
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
Saved in:
4
Customer perceptions of the value of new packaging technologies
Hakola, Jenni
- In:
The journal of business & industrial marketing
28
(
2013
)
8
,
pp. 649-659
Persistent link: https://www.econbiz.de/10010222166
Saved in:
5
Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus
;
Mourey, Jim
- In:
International journal of business and emerging markets …
4
(
2012
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
Saved in:
6
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
7
Vertriebs- und Absatzwege von Verpackungen : ein Interview mit Ekart Kuhn von der Ekupac GmbH
Kuhn, Ekart
;
Eckhardt, Thordis
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 43-55)
.
2010
Persistent link: https://www.econbiz.de/10011388022
Saved in:
8
Public Relations für Verpackungen : Kommunikationswege und Instrumente
Eckhardt, Thordis
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 57-81)
.
2010
Persistent link: https://www.econbiz.de/10011388023
Saved in:
9
A comparative analysis of pulp, paper, and packaging companies in Canada, Japan and United States
Kajiwara, Akira
- In:
Kobe economic & business review : annual report
43
(
1998
),
pp. 65-117
Persistent link: https://www.econbiz.de/10001379684
Saved in:
10
Bowater
Bowater Industries <London>
-
London
-
1989(1990) - 1994(1995)
Persistent link: https://www.econbiz.de/10000639729
Saved in:
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