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~subject:"Beschaffung"
~subject:"Marketing management"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
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Beschaffung
Marketing management
B-to-B-Marketing
182
Business-to-business marketing
182
Deutschland
56
Germany
56
Lieferantenmanagement
41
Supplier relationship management
41
Business-to-Business-Marketing
31
Beziehungsmarketing
26
Relationship marketing
26
Theorie
23
Theory
23
Bundling strategy
21
Leistungsbündel
21
Electronic Commerce
16
Business network
15
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15
Unternehmensnetzwerk
15
Marketingmanagement
14
Brand management
12
Markenführung
12
USA
11
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11
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9
KMU
9
Preismanagement
9
Pricing strategy
9
SME
9
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9
Lieferkette
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Marketing
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Salespeople
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Supply chain
8
Verkaufspersonal
8
Vertrieb
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Erfolgsfaktor
7
Kommunikation
7
Market segmentation
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Marktsegmentierung
7
Multinationales Unternehmen
7
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Arbeitspapier
Case study
Article in journal
316
Aufsatz in Zeitschrift
316
Hochschulschrift
66
Aufsatz im Buch
59
Book section
59
Thesis
57
Collection of articles of several authors
30
Sammelwerk
30
Bibliografie enthalten
27
Bibliography included
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13
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3
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Sammlung
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English
8
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6
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Aldas-Manzano, Joaquin
1
Backhaus, Klaus
1
Brand, Maryse Jacqueline
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Fischer, Andreas
1
Freudiger, Marcel P.
1
Fritz, Wolfgang
1
Ghauri, Pervez N.
1
Hutt, Michael D.
1
Jacob, Frank
1
Lakotta, Jan
1
Mojir, Navid
1
Nenonen, Suvi
1
Reiff, Gerhard Willi
1
Reinkemeier, Christoph
1
Ruiz Mafe, Carla
1
Speh, Thomas W.
1
Storbacka, Kaj
1
Sudhir, K.
1
Tarnovskaya, Veronika
1
Veloutsou, Cleopatra
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Cowles Foundation discussion paper
1
ESCP-EAP working paper
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Journal of business-to-business marketing
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Schriftenreihe innovatives Dienstleistungsmanagement
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ECONIS (ZBW)
13
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1
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
Saved in:
2
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
3
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
4
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
5
Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
Saved in:
6
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
7
Innovative Vertriebs- und Marketingkonzepte für industrielle Dienstleistungen : am Beispiel des weltweiten Instandhaltungsgeschäftes für Industriegasturbinen
Reiff, Gerhard Willi
-
2004
Persistent link: https://www.econbiz.de/10001939851
Saved in:
8
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
9
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
10
Systembindungseffekte bei der Beschaffung von Informationstechnologien : der Markt für PPS-Systeme
Reinkemeier, Christoph
-
1998
Persistent link: https://www.econbiz.de/10000672605
Saved in:
1
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