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~subject:"Beschaffung"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
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Search: subject:"Business-to-business marketing"
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Beschaffung
B-to-B-Marketing
122
Business-to-business marketing
122
Lieferantenmanagement
55
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55
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29
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29
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Kleinaltenkamp, Michael
5
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Industrial marketing management : the international journal for industrial and high-tech firms
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Supply Management Research : aktuelle Forschungsergebnisse 2016
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ECONIS (ZBW)
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Anbieterverlässlichkeit als Kriterium für Beschafungsentscheidungen im Business-to-Business-Bereich : eine Untersuchung aus der Sicht organisationaler Nachfrager unter besonderer B...
Nolte, Philipp Johannes
- In:
Supply Management Research : aktuelle …
,
(pp. 29-50)
.
2017
Persistent link: https://www.econbiz.de/10011590521
Saved in:
2
Antecedents of system purchasing in B2B services
Immonen, Mika
;
Hallikas, Jukka
;
Pynnönen, Mikko
- In:
Journal of purchasing and supply management
22
(
2016
)
3
,
pp. 205-213
Persistent link: https://www.econbiz.de/10011554808
Saved in:
3
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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4
Det mogna tjänstesamhällets förnyelse : affärsmodeller, organisering och affärsrelationer
Andersson, Per
(
contributor
)
-
2013
-
1. uppl.
Persistent link: https://www.econbiz.de/10010240963
Saved in:
5
Introducing B2B marketing
Ellis, Nick
(
contributor
);
Tadajewski, Mark
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10011290316
Saved in:
6
Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924735
Saved in:
7
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
8
Technischer Vertrieb : Grundlagen des
Business-to-Business
Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
Saved in:
9
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
10
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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