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~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
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Beziehungsmarketing
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5,009
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4,959
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1,153
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868
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657
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6
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5
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5
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5
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4
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4
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3
Kannan, P. K.
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3
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Yoganarasimhan, Hema
3
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2
An, Soontae
2
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2
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2
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2
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2
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2
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2
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Civelek, Mustafa Emre
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Drennan, Judy
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Du, Shaoyin
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2
Ertemel, Adnan Veysel Veysel
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1
Hamburger Wirtschaftsrechtstag <7, 2004, Hamburg>
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Journal of retailing and consumer services
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of business research : JBR
7
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of retailing
5
Technological forecasting & social change : an international journal
5
CESifo working papers
4
Electronic commerce research
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic commerce : IJEC
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Asia Pacific journal of marketing and logistics
3
Electronic markets : the international journal on networked business
3
Handbook of research on effective advertising strategies in the social media age
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of internet commerce
3
Journal of marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Amfiteatru economic : an economic and business research periodical
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Electronic commerce research and applications
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of electronic business : IJEB
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of revenue management : IJRM
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ECONIS (ZBW)
428
RePEc
1
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1
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429
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1
Privacy
regulation and targeted advertising : evidence from Apple's App Tracking Transparency
Aridor, Guy
;
Che, Yeon-Koo
-
2024
We use a novel dataset of online advertiser performance and product sales to quantify the medium-term economic effects of Apple's App Tracking Transparency Policy (ATT). We find that ATT significantly degraded the ability by Facebook advertisers to target advertisements based on its off-platform...
Persistent link: https://www.econbiz.de/10014468980
Saved in:
2
Generation Z's perception of
privacy
on social media : examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
5
The effect of
privacy
on market structure and prices
Bird, Daniel
;
Neeman, Zvika
-
2023
Persistent link: https://www.econbiz.de/10014339046
Saved in:
6
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
7
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
8
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
9
The effects of targeted political advertising on user
privacy
concerns and digital product acceptance : a preference-based approach
Baum, Katharina
;
Abramova, Olga
;
Meissner, Stefan
; …
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014374901
Saved in:
10
Data portability
Kranz, Johann Joachim
;
Kuebler-Wachendorff, Sophie
; …
- In:
Business & information systems engineering
65
(
2023
)
5
,
pp. 597-607
Persistent link: https://www.econbiz.de/10014392061
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