//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Online-Handel
Social Web
12,533
Social web
12,533
Online-Marketing
4,263
Internet marketing
4,259
Consumer behaviour
3,924
Konsumentenverhalten
3,924
Viral marketing
1,707
Virales Marketing
1,707
Soziales Netzwerk
1,675
Social network
1,671
Social media
1,590
Relationship marketing
1,543
social media
1,536
Communication media
1,506
Kommunikationsmedien
1,506
Brand management
1,414
Markenführung
1,414
Electronic Commerce
1,232
E-commerce
1,230
Online retailing
1,134
Internet
1,022
Media usage
982
Mediennutzung
982
USA
868
United States
865
Brand image
858
Markenimage
858
Digitalisierung
838
Digitization
826
Web 2.0 technologies
730
Web 2.0-Technologien
728
Deutschland
698
Media coverage
698
Mediale Berichterstattung
698
Germany
690
Media industries
666
Mediensektor
666
Advertising effects
636
more ...
less ...
Online availability
All
Undetermined
1,563
Free
267
Type of publication
All
Article
2,414
Book / Working Paper
89
Type of publication (narrower categories)
All
Article in journal
Handbuch
Non-commercial literature
Aufsatz in Zeitschrift
2,422
Aufsatz im Buch
325
Book section
325
Hochschulschrift
80
Graue Literatur
77
Thesis
59
Collection of articles of several authors
50
Sammelwerk
50
Arbeitspapier
49
Aufsatzsammlung
49
Working Paper
49
Case study
40
Fallstudie
40
Ratgeber
21
Conference paper
19
Guidebook
19
Konferenzbeitrag
19
Collection of articles written by one author
13
Sammlung
13
Konferenzschrift
11
Lehrbuch
6
Textbook
5
Amtsdruckschrift
4
Government document
4
Handbook
4
Conference proceedings
3
Festschrift
2
Interview
2
Systematic review
2
Übersichtsarbeit
2
Amtliche Publikation
1
Catalog of products and producers
1
Einführung
1
Forschungsbericht
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
more ...
less ...
Language
All
English
2,455
German
45
French
3
Author
All
Hajli, Nick
14
Harrigan, Paul
13
Law, Chun Hung Roberts
12
Agnihotri, Raj
11
Dwivedi, Yogesh Kumar
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
10
Hollebeek, Linda D.
8
Ahuja, Vandana
7
Dolen, Willemijn M. van
7
Kumar, Vikas
7
Rahman, Zillur
7
Rita, Paulo
7
Thaichon, Park
7
Fernandes, Teresa
6
Filieri, Raffaele
6
Kamboj, Shampy
6
Rana, Nripendra P.
6
Veloutsou, Cleopatra
6
Ye, Qiang
6
Akram, Umair
5
Alavi, Shirin
5
Aslam, Wajeeha
5
Bilgihan, Anil
5
Carlson, Jamie
5
Flavián Blanco, Carlos
5
Karjaluoto, Heikki
5
Liang, Sai
5
Martinez, Luis F.
5
Muhammad Anshari
5
Ruyter, Ko de
5
Soutar, Geoffrey N.
5
Tan, Yong
5
Vrontis, Demetris
5
Adjei, Mavis T.
4
Agnihotri, Durgesh
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Casaló, Luis V.
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Springer Gabler <Firma>
2
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Fachhochschule Reutlingen / European School of Business
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
International Association for the Study of Insurance Economics
1
Statistik Austria
1
UNCTAD
1
Universität St. Gallen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
130
Journal of retailing and consumer services
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of internet marketing and advertising : IJIMA
43
Technological forecasting & social change : an international journal
41
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
The journal of product & brand management
35
Information systems research : ISR
33
International journal of electronic marketing and retailing : IJEMR
33
Journal of management information systems : JMIS
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of hospitality management
30
Journal of internet commerce
30
Electronic commerce research
28
Journal of strategic marketing
27
International journal of business information systems : IJBIS
26
Journal of electronic commerce research : JECR
26
International journal of electronic commerce : IJEC
25
International journal of e-business research : an official publication of the Information Resources Management Association
22
Marketing intelligence & planning
22
Journal of marketing
21
Journal of marketing communications
21
The journal of brand management : an international journal
21
Business horizons
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of hospitality marketing & management
18
The journal of services marketing
18
Tourism management : research, policies, practice
18
International journal of contemporary hospitality management
17
Journal of service management
17
Journal of the Academy of Marketing Science
17
Cogent business & management
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Psychology & marketing
15
Electronic commerce research and applications
14
International journal of electronic customer relationship management : IJECRM
14
Journal of customer behaviour
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
more ...
less ...
Source
All
ECONIS (ZBW)
2,503
Showing
1
-
10
of
2,503
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
3
Influence of media capabilities on trust in the sharing economy
Harrison, Andrew
;
Mirsadikov, Akmal
;
Luu, Truong
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
Saved in:
4
Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Smith-Ditizio, Amber
;
Smith, Alan David
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 503-531
Persistent link: https://www.econbiz.de/10014231863
Saved in:
5
Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context
Wenzel, Sina
;
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 241-263
Persistent link: https://www.econbiz.de/10014319845
Saved in:
6
Young German consumers' perspectives of rental fashion platforms
Westerberg, Catrin
;
Martinez, Luis F.
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10014302694
Saved in:
7
How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
8
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
9
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
10
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->