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~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Handbuch"
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Beziehungsmarketing
Online-Handel
Social Web
11,447
Social web
11,447
Online-Marketing
4,107
Internet marketing
4,105
Consumer behaviour
3,761
Konsumentenverhalten
3,761
Viral marketing
1,642
Virales Marketing
1,642
Social media
1,564
Relationship marketing
1,516
Social network
1,508
Soziales Netzwerk
1,507
social media
1,402
Brand management
1,388
Markenführung
1,388
E-commerce
1,093
Electronic Commerce
1,092
Online retailing
1,083
Communication media
1,066
Kommunikationsmedien
1,066
Brand image
837
Markenimage
837
Internet
801
Digitalisierung
691
Digitization
689
USA
655
United States
653
Web 2.0 technologies
652
Web 2.0-Technologien
650
Media usage
637
Mediennutzung
637
Advertising effects
613
Werbewirkung
613
Kundenintegration
600
Customer integration
599
Public relations
543
Öffentlichkeitsarbeit
543
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507
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2,413
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2,421
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322
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80
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Hajli, Nick
14
Harrigan, Paul
13
Law, Chun Hung Roberts
12
Agnihotri, Raj
11
Dwivedi, Yogesh Kumar
11
Loureiro, Sandra Maria Correia
11
Itani, Omar S.
10
Hollebeek, Linda D.
8
Ahuja, Vandana
7
Kumar, Vikas
7
Rahman, Zillur
7
Rita, Paulo
7
Thaichon, Park
7
Fernandes, Teresa
6
Filieri, Raffaele
6
Kamboj, Shampy
6
Rana, Nripendra P.
6
Veloutsou, Cleopatra
6
Ye, Qiang
6
Akram, Umair
5
Alavi, Shirin
5
Aslam, Wajeeha
5
Bilgihan, Anil
5
Carlson, Jamie
5
Dolen, Willemijn M. van
5
Flavián Blanco, Carlos
5
Karjaluoto, Heikki
5
Liang, Sai
5
Martinez, Luis F.
5
Muhammad Anshari
5
Ruyter, Ko de
5
Soutar, Geoffrey N.
5
Tan, Yong
5
Vrontis, Demetris
5
Adjei, Mavis T.
4
Agnihotri, Durgesh
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Casaló, Luis V.
4
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Springer Fachmedien Wiesbaden
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Springer Gabler <Firma>
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Journal of business research : JBR
130
Journal of retailing and consumer services
104
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
International journal of internet marketing and advertising : IJIMA
43
Technological forecasting & social change : an international journal
41
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
The journal of product & brand management
35
Information systems research : ISR
33
International journal of electronic marketing and retailing : IJEMR
33
Journal of management information systems : JMIS
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
International journal of hospitality management
30
Journal of internet commerce
30
Electronic commerce research
28
Journal of strategic marketing
27
International journal of business information systems : IJBIS
26
Journal of electronic commerce research : JECR
26
International journal of electronic commerce : IJEC
25
International journal of e-business research : an official publication of the Information Resources Management Association
22
Marketing intelligence & planning
22
Journal of marketing
21
Journal of marketing communications
21
The journal of brand management : an international journal
21
Business horizons
20
Asia Pacific journal of marketing and logistics
19
Journal of promotion management : innovations in planning and applied research
19
Journal of hospitality marketing & management
18
The journal of services marketing
18
Tourism management : research, policies, practice
18
International journal of contemporary hospitality management
17
Journal of service management
17
Journal of the Academy of Marketing Science
17
Cogent business & management
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Psychology & marketing
15
Electronic commerce research and applications
14
International journal of electronic customer relationship management : IJECRM
14
Journal of customer behaviour
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
2,425
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
3
Influence of media capabilities on trust in the sharing economy
Harrison, Andrew
;
Mirsadikov, Akmal
;
Luu, Truong
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 953-982
Persistent link: https://www.econbiz.de/10014365187
Saved in:
4
Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Smith-Ditizio, Amber
;
Smith, Alan David
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 503-531
Persistent link: https://www.econbiz.de/10014231863
Saved in:
5
Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context
Wenzel, Sina
;
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 241-263
Persistent link: https://www.econbiz.de/10014319845
Saved in:
6
Young German consumers' perspectives of rental fashion platforms
Westerberg, Catrin
;
Martinez, Luis F.
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10014302694
Saved in:
7
How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
Saved in:
8
Physician selection based on user-generated content considering interactive criteria and risk preferences of patients
Liu, Fan
;
Liao, Huchang
;
Al-Barakati, Abdullah
- In:
Omega : the international journal of management science
115
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014304592
Saved in:
9
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
10
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
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