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~subject:"Beziehungsmarketing"
~subject:"Theorie"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Beziehungsmarketing
Theorie
B-to-B-Marketing
219
Business-to-business marketing
219
Lieferantenmanagement
63
Supplier relationship management
63
Deutschland
58
Germany
57
Business-to-Business-Marketing
49
Marketingmanagement
33
Theory
32
Marketing management
28
Marketing
26
Relationship marketing
26
Investitionsgütermarketing
25
Business network
23
Unternehmensnetzwerk
23
Bundling strategy
16
Leistungsbündel
16
Vertrieb
15
Physical distribution
14
USA
14
United States
14
Preismanagement
13
Pricing strategy
13
E-commerce
12
Electronic Commerce
12
Beschaffung
11
Brand management
11
Markenführung
11
Procurement
11
Lieferkette
10
Market segmentation
10
Marktsegmentierung
10
Supply chain
10
Innovation
9
Innovation management
9
Innovationsmanagement
9
International marketing
9
Internationales Marketing
9
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All
Undetermined
3
Free
2
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Book / Working Paper
43
Article
9
Type of publication (narrower categories)
All
Case study
Sammelwerk
Article in journal
615
Aufsatz in Zeitschrift
615
Hochschulschrift
178
Thesis
158
Aufsatz im Buch
90
Book section
90
Bibliografie enthalten
77
Bibliography included
77
Graue Literatur
59
Non-commercial literature
59
Collection of articles of several authors
30
Fallstudie
25
Aufsatzsammlung
20
Arbeitspapier
19
Working Paper
19
Lehrbuch
18
Textbook
16
Conference paper
9
Konferenzbeitrag
9
Konferenzschrift
5
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4
Handbook
4
Handbuch
4
Systematic review
4
Übersichtsarbeit
4
Guidebook
3
Ratgeber
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Bibliografie
1
Fallstudiensammlung
1
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1
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1
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Language
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German
34
English
16
Polish
2
Swedish
1
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Kleinaltenkamp, Michael
11
Plinke, Wulff
4
Backhaus, Klaus
3
Mainela, Tuija
3
Kowalkowski, Christian
2
Ulkuniemi, Pauliina
2
Adhikari, Atanu
1
Ahlers, Michael
1
Al-Kwifi, Sam O.
1
Alajoutsijärvi, Kimmo
1
Andersson, Per
1
Baaken, Thomas
1
Blythe, Jim
1
Boysen, Werner
1
Bruhn, Manfred
1
Büschken, Joachim
1
Engel, Birgit
1
Fließ, Sabine
1
Friedrich, Wilhelm
1
Garbe, Bernd
1
Geehan, Sean
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Günter, Bernd
1
Heger, Dominik K.
1
Homburg, Christian
1
Jacob, Frank
1
Jalkala, Anne
1
Kes, Isabelle
1
Kes, Peter
1
Klinkers, Michael
1
Landwehr, Stefan
1
Mandt, Tobias
1
McNaughton, Rod B.
1
Meffert, Heribert
1
Merigo, Jose Maria
1
Meyer, Margit
1
Mitręga, Maciej
1
Nataraajan, Rajan
1
Ndubisi, Nelson Oly
1
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Institution
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Springer Fachmedien Wiesbaden
1
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The journal of business & industrial marketing
5
Technischer Vertrieb
4
Gabler Edition Wissenschaft
2
Gabler Research
2
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Business relationship management and marketing
1
Dissertations from the International Graduate School of Management and Industrial Engineering
1
Edition KWV
1
Engineering online library
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Research / Business-to-Business-Marketing
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Linköping studies in science and technology
1
Management decision : MD
1
Management/business for professionals
1
Marketing
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Orchestration of the global network organization
1
Project management journal : PMJ
1
Psychology & marketing
1
Reihe Electronic Commerce
1
SIR:s årsbok ...
1
Schriften zum innovativen Marketing
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
1
Technological economics
1
VDI-Berichte
1
Zeszyty naukowe
1
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Source
All
ECONIS (ZBW)
52
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1
Dependence in buyer-supplier relationships
Mandt, Tobias
-
2019
-
Reprint 2019
Persistent link: https://www.econbiz.de/10011993562
Saved in:
2
Strategic marketing issues in emerging markets
Adhikari, Atanu
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011821852
Saved in:
3
Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
Saved in:
4
Special issue: Marketing relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
5
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
6
Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
Saved in:
7
Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010423376
Saved in:
8
Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina
;
Mainela, Tuija
;
Puhakka, Vesa
- In:
Orchestration of the global network organization
,
(pp. 349-376)
.
2014
Persistent link: https://www.econbiz.de/10010384333
Saved in:
9
The influence of product features on brand switching : the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10009771101
Saved in:
10
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
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