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~subject:"Beziehungsmarketing"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Handbook of brand relationships
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Handbook of research on customer equity in marketing
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Handbook of research on retailer-consumer relationship development
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
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The Oxford handbook of strategic sales and sales management
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brand management ; Vol. 2
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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Customer Experience : Forum Dienstleistungsmanagement
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Customer engagement marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in electronic marketing
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Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Customer relationship management in electronic markets
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Digital influence on consumer habits : marketing challenges and opportunities
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Digitale Transformation des Marketing
2
E-commerce trends for organizational advancement : new applications and methods
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Solutions of brand posts on Facebook to increase customer engagement using the Random Forest prediction model
Vaiciukynaite, Egle
;
Zickute, Ineta
;
Salkevicius, Justas
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 191-214)
.
2023
Persistent link: https://www.econbiz.de/10013548119
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Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
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Disruptive artificial intelligence : augmenting consumer experience through chatbot banking
Makudza, Forbes
;
Jaravaza, Divaries C.
;
Makandwa, Godfrey
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 1-18)
.
2024
Persistent link: https://www.econbiz.de/10014552079
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Perceived service quality and customer loyalty : a study of online food delivery applications in platform to customer (P2C) service delivery in Sri Lanka
Dasanayaka, Karawita Dasanayakage Dilmi Umayanchana
; …
- In:
Digital influence on consumer habits : marketing …
,
(pp. 19-36)
.
2024
Persistent link: https://www.econbiz.de/10014552084
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Increasing customer engagement in digital marketing campaigns in a time of AI
Dudzinskaite, Urte
;
Correia, Ricardo Fontes
; …
- In:
AI innovation in services marketing
,
(pp. 48-80)
.
2024
Persistent link: https://www.econbiz.de/10014557832
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Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
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Understanding customers' insights using attribution theory
Sann, Raksmey
;
Lai, Pei-Chun
;
Liaw, Shu-Yi
;
Chen, Chi-Ting
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 20-28)
.
2024
Persistent link: https://www.econbiz.de/10014501014
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8
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
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9
The future of research on customer-to-customer interaction (CCI)
Nicholls, Richard
- In:
A Research Agenda for Service Marketing
,
(pp. 183-221)
.
2024
Persistent link: https://www.econbiz.de/10014517969
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10
From customer to digital to civic to transformative engagement : a conceptual framework and future research directions
Tsiotsou, Rodoula H.
- In:
A Research Agenda for Service Marketing
,
(pp. 299-324)
.
2024
Persistent link: https://www.econbiz.de/10014518462
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