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~subject:"Beziehungsmarketing"
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Search: subject:"social media"
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Beziehungsmarketing
Social Web
19,908
Social web
19,904
Online-Marketing
12,409
Internet marketing
12,318
Consumer behaviour
6,603
Konsumentenverhalten
6,603
Electronic Commerce
3,061
E-commerce
2,911
Viral marketing
2,759
Virales Marketing
2,758
Online retailing
2,542
Online-Handel
2,542
Relationship marketing
2,516
Soziales Netzwerk
2,444
Social network
2,269
Markenführung
2,223
Brand management
2,215
Werbewirkung
2,133
Advertising effects
2,131
Internet
2,087
social media
2,060
Social media
1,950
Advertising
1,804
Werbung
1,802
Web 2.0 technologies
1,731
Web 2.0-Technologien
1,730
Digitalisierung
1,652
Digitization
1,591
Marketingmanagement
1,335
Marketing management
1,322
Markenimage
1,248
Brand image
1,243
Deutschland
1,135
Germany
1,112
Website
1,069
USA
1,011
Social Media
1,009
United States
1,005
Digital platform
996
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1,292
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290
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2,061
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454
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2
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1,773
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59
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49
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49
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30
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19
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19
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16
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16
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11
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8
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3
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3
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2
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2
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1
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2,288
German
229
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1
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1
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Harrigan, Paul
17
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Hollebeek, Linda D.
10
Ahuja, Vandana
9
Itani, Omar S.
9
Rahman, Zillur
9
Alavi, Shirin
8
Conduit, Jodie
7
Hajli, Nick
7
Kamboj, Shampy
7
Malthouse, Edward C.
7
Ozuem, Wilson
7
Ratten, Vanessa
7
Rita, Paulo
7
Straker, Karla
7
Thaichon, Park
7
Wrigley, Cara
7
Alt, Rainer
6
Bernoff, Josh
6
Brodie, Roderick J.
6
Dholakia, Utpal M.
6
Karjaluoto, Heikki
6
Kumar, Vikas
6
Möhlenbruch, Dirk
6
Ruyter, Ko de
6
Schumann, Jan Hendrik
6
Theobald, Elke
6
Tsiotsou, Rodoula H.
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Bilgihan, Anil
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Jahn, Benedikt
5
Kaufmann, Hans Rüdiger
5
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Springer Fachmedien Wiesbaden
9
IGI Global
6
American Marketing Association
4
Information Resources Management Association
4
AMA Summer Academic Conference <2018, Boston, Mass.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
De Gruyter Oldenbourg
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Galileo Press
1
Helmut-Schmidt-Universität
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Springer-Verlag GmbH
1
Steria Mummert Consulting AG
1
Universität Mannheim
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
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Journal of business research : JBR
105
Journal of retailing and consumer services
85
International journal of internet marketing and advertising : IJIMA
45
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
The journal of product & brand management
33
International journal of electronic marketing and retailing : IJEMR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
23
Journal of internet commerce
22
Business horizons
21
Technological forecasting & social change : an international journal
21
The journal of brand management : an international journal
21
Marketing intelligence & planning
20
Journal of promotion management : innovations in planning and applied research
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of e-business research : an official publication of the Information Resources Management Association
17
Asia Pacific journal of marketing and logistics
16
International journal of business information systems : IJBIS
16
International journal of electronic customer relationship management : IJECRM
16
Journal of the Academy of Marketing Science
16
SpringerLink / Bücher
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of service management
15
Cogent business & management
14
Journal of marketing
14
The service industries journal
14
Tourism management : research, policies, practice
14
International journal of electronic commerce : IJEC
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Journal of hospitality marketing & management
13
International journal of technology marketing : IJTMkt
12
Journal of customer behaviour
12
Psychology & marketing
12
The journal of business & industrial marketing
12
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Source
All
ECONIS (ZBW)
2,516
USB Cologne (EcoSocSci)
1
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81
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81
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
82
Customer experience in pharmaceutical B2B markets : perspectives of buyers and sellers
Abraham, Balaji
;
Sarkar, Soumya
;
Das Gupta, Krishna
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014461513
Saved in:
83
Understanding the role of
social
media
content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
84
The antecedents and consequences of the customer's attitude toward
social
media
adoption : a meta-analytic approach
Liao, Ying Kai
;
Tuan Cong Dao
;
That Thi Pham
- In:
International journal of services and standards : IJSS
13
(
2023
)
3/4
,
pp. 160-194
Persistent link: https://www.econbiz.de/10014430198
Saved in:
85
Role of
social
media
in growth of Indian start-ups
Pandey, Manoj
;
Pandey, Devendra Kumar
;
Soni, Kiran
- In:
International journal of business excellence : IJBEX
30
(
2023
)
4
,
pp. 413-422
Persistent link: https://www.econbiz.de/10014389021
Saved in:
86
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
87
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
88
Effectiveness of B2B
social
media
marketing : the effect of message source and message content on
social
media
engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
89
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
90
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
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