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~subject:"Brand"
~subject:"Markenführung"
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Search: subject_exact:"Behavioural intention"
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Wettbewerb und Regulierung in Medien, Politik und Märkten : Festschrift für Jörn Kruse zum 65. Geburtstag
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1
Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view
Natarajan, Thamaraiselvan
;
Nair, Jayadevan Geetha Raveendran
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 307-330
Persistent link: https://www.econbiz.de/10014514416
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2
Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
May, Daniel Esteban
;
Arancibia Carvajal, Sara
;
Wang, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3032-3051
Persistent link: https://www.econbiz.de/10014486568
Saved in:
3
Relationship between personality, perceived value and behavioral intention of selected electronic brand customers in Kenya
Kibos, Kiprop Eric
;
Odunga, Mukoswi Robert
;
Langat, …
- In:
Research in business and management
7
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012269411
Saved in:
4
An integrated framework of customer-based brand equity and theory of planned behavior : a meta-analysis approach
Wu, Wann-Yih
;
Do, Thi-Yen
;
Nguyen Phuoc Thien
;
Anridho, …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
8
,
pp. 371-381
Persistent link: https://www.econbiz.de/10012670696
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5
The purchase intention of organic food in Mauritius : extending the TPB model
Gungaphul, Mridula
;
Seewoo, Yogini D.
;
Kasseean, Hemant K.
- In:
African journal of business and economic research : AJBER
17
(
2022
)
2
,
pp. 293-318
Persistent link: https://www.econbiz.de/10014326974
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6
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
7
Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia
;
Martínez-Ruiz, María Pilar
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169605
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8
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
9
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
10
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
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