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Handbook of brand relationships
15
Consumer-brand relationships : theory and practice
13
The evolution of brands : from signals of quality to storehouses of trust
10
Consumer brand relationships : meaning, measuring, managing
8
Brand management ; Vol. 2
7
Psychology of branding
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 3
4
Measuring and managing brands
4
The Routledge companion to identity and consumption
4
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
3
Brand management ; Vol. 1
3
Brands and brand management : contemporary research perspectives
3
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
3
Fashion branding and communication : core strategies of European luxury brands
3
The Routledge companion to consumer behavior
3
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand management ; Vol. 4
2
Branded lives : the production and consumption of meaning at work
2
Conjoint measurement : methods and applications
2
Country of origin effect : looking back and moving forward
2
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Leveraging computer-mediated marketing environments
2
Markendialog : Februar 1997
2
Marketing in the new global order : challenges and opportunities
2
Marketing performativity : theories, practices and devices
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Pricing tactics, strategies, and outcomes ; Vol. 2
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The connected customer : the changing nature of consumer and business markets
2
The role of brands in an era of over-information
2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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ECONIS (ZBW)
254
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Enforcing brands to be more sustainable : the power of online consumer reviews
Ağlargöz, Feyza
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 387-413)
.
2022
Persistent link: https://www.econbiz.de/10013463416
Saved in:
22
Luxury branding
Berghaus, Benjamin
- In:
The Oxford handbook of luxury business
,
(pp. 219-247)
.
2022
Persistent link: https://www.econbiz.de/10013273935
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23
Why i buy what i buy? : the dynamics of brand awareness on consumers’ choice
Olanipekun, Ojo James
;
Adelekan, Saidi Adedeji
- In:
Entrepreneurship and post-pandemic future
,
(pp. 73-86)
.
2022
Persistent link: https://www.econbiz.de/10013204891
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24
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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25
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
Saved in:
26
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
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27
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
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28
Introducing the concept of brand appropriation through optics wars
Lajante, Mathieu
;
Ladhari, Riadh
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 85-88)
.
2022
Persistent link: https://www.econbiz.de/10013281255
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29
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
30
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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