//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Verbraucherverhalten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
506
Konsumentenverhalten
506
Beziehungsmarketing
72
Relationship marketing
72
Brand management
61
Markenführung
61
Online retailing
52
Online-Handel
52
Brand image
49
Einzelhandel
49
Markenimage
49
Retail trade
49
Customer satisfaction
45
Kundenzufriedenheit
45
E-commerce
40
Electronic Commerce
40
Markenartikel
39
Social Web
36
Social web
36
Internet marketing
35
Online-Marketing
35
Theorie
29
Theory
29
Dienstleistungsqualität
28
Service quality
28
Deutschland
24
Germany
24
Handelsmarke
24
Store brand
24
Advertising effects
22
Private consumption
22
Privater Konsum
22
Werbewirkung
22
Mobile communications
20
Mobilkommunikation
20
Willingness to pay
20
Zahlungsbereitschaftsanalyse
20
Confidence
17
Environmental consciousness
17
more ...
less ...
Online availability
All
Undetermined
33
Free
1
Type of publication
All
Article
40
Type of publication (narrower categories)
All
Conference paper
Article in journal
3,135
Aufsatz in Zeitschrift
3,135
Aufsatz im Buch
254
Book section
254
Graue Literatur
148
Non-commercial literature
148
Hochschulschrift
124
Arbeitspapier
112
Working Paper
112
Thesis
95
Konferenzbeitrag
40
Reprint
38
Collection of articles of several authors
25
Sammelwerk
25
Bibliografie enthalten
12
Bibliography included
12
Aufsatzsammlung
8
Case study
8
Fallstudie
8
Konferenzschrift
7
Conference proceedings
4
Collection of articles written by one author
3
Sammlung
3
Amtsdruckschrift
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
Government document
2
Lehrbuch
2
Beispielsammlung
1
Fallstudiensammlung
1
Interview
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Ratgeber
1
Statistik
1
Systematic review
1
Textbook
1
more ...
less ...
Language
All
English
40
Author
All
Choi, Seung-chan
2
Abratt, Russell
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ardhana, W.
1
Ariciu, Adrian Laurentiu
1
Arsena, Ashley
1
Avramova, Yana R.
1
Aydın, Hatice
1
Belaid, Samy
1
Bernritter, Stefan F.
1
Bidmon, Sonja
1
Bigné Alcañiz, J. Enrique
1
Bodapati, Anand
1
Boyle, Peter J.
1
Bradlow, Eric T.
1
Brüggemann, Philipp
1
Caplliure, Eva-María
1
Castanha, J.
1
Dash, Satya Bhushan
1
Deighton, John
1
Dens, Nathalie
1
Diallo, Mbaye Fall
1
D’Arco, Mario
1
Fayol-Song, Lingfang
1
Fehri, Dorsaf
1
Fonferek, Katharina-Maria
1
Forcheh, Ntonghanwah
1
Fornari, Daniele
1
Fornari, Edoardo
1
Frías-Marcos, Ana
1
Fudurić, Morana
1
Ghezzi, Alessandro Iuffmann
1
Grandi, Sebastiano
1
Gómez-Suárez, Mónica
1
Hai Chung Pham
1
Horvat, Sandra
1
Indrawati
1
Ion, Raluca Andreea
1
Jerath, Kinshuk
1
Karoui, Sedki
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
3
Journal of business research : JBR
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business horizons
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Modeling heterogeneity in choice models, household level vs. intra-household heterogeneity in reference price effects : should national brands care?
Pahwa, Parneet
;
Kumar, Nanda
;
Murthi, B. P. S.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-12)
.
2023
Persistent link: https://www.econbiz.de/10014289817
Saved in:
2
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
5
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
6
The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan
Zakzouk, Fida Amin
;
Ahmad, Alaeddin Mohammad Khalaf
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 71-88)
.
2023
Persistent link: https://www.econbiz.de/10013541889
Saved in:
7
Research on the influence of new energy vehicles industry eco-business model on brand competitiveness
Mao, Qianyu
;
Wang, Ruiyang
;
Li, Zhen
- In:
IEIS 2021 : Proceedings of 8th International Conference …
,
(pp. 24-36)
.
2022
Persistent link: https://www.econbiz.de/10013366619
Saved in:
8
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
9
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
Saved in:
10
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->