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Brand
Theorie
19,219
Theory
19,111
Konsumentenverhalten
13,961
Consumer behaviour
13,959
National income
11,355
Nationaleinkommen
11,349
Product quality
10,536
Markenimage
10,528
Brand image
10,522
Produktqualität
10,494
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9,764
Gross domestic product
9,141
New product development
8,716
Bruttoinlandsprodukt
8,533
USA
7,853
Brand management
7,742
Markenführung
7,742
Innovation
7,733
United States
7,715
Welt
7,089
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7,079
Diversifikation
6,130
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5,901
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5,720
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5,681
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5,367
Deutschland
5,333
Wirtschaftswachstum
5,251
Germany
5,007
Schätzung
4,911
Estimation
4,866
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4,825
Produktgestaltung
4,794
Innovation management
4,703
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4,535
Financial product
3,709
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3,709
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3,693
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Keller, Kevin Lane
16
Phau, Ian
15
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
14
Japutra, Arnold
13
Bang, Nguyen
12
Khan, Imran
12
Sarkar, Juhi Gahlot
12
Fetscherin, Marc
11
Melewar, T. C.
11
Sattler, Henrik
11
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Guzman, Francisco
10
Khamitov, Mansur
10
Rahman, Zillur
10
Romaniuk, Jenni
10
Baumgarth, Carsten
9
Bruhn, Manfred
9
Dawes, John
9
Gunasti, Kunter
9
Loureiro, Sandra Maria Correia
9
Usman, Osly
9
Aaker, Jennifer
8
Burmann, Christoph
8
Gupta, Suraksha
8
Gutjahr, Gert
8
Sharp, Byron
8
Shimul, Anwar Sadat
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Augusto, Mário Gomes
7
Christodoulides, George
7
Davvetas, Vasileios
7
Esch, Franz-Rudolf
7
Foroudi, Pantea
7
Fournier, Susan
7
Gierl, Heribert
7
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7
He, Jiaxun
7
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7
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7
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Springer Fachmedien Wiesbaden
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NetLibrary, Inc
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Association Nutrition Demain
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Credit Suisse Group AG
1
Edward Elgar Publishing
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission
1
Europäische Kommission / Generaldirektion Landwirtschaft
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Schweden / Varumärkeskommittén
1
Society for Consumer Psychology.
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Staatsverlag der DDR
1
Taylor and Francis.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
195
The journal of brand management : an international journal
178
The journal of product & brand management
162
Journal of retailing and consumer services
94
Psychology & marketing
44
European journal of marketing : EJM
43
Asia Pacific journal of marketing and logistics
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing intelligence & planning
32
Marketing letters : a journal of research in marketing
30
The journal of consumer marketing
30
Journal of marketing communications
29
International journal of hospitality management
27
European journal of marketing
25
Journal of international consumer marketing
25
Journal of strategic marketing
25
International journal of consumer studies
24
Journal of marketing
24
Journal of promotion management : JPM
22
International marketing review
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of the Academy of Marketing Science
21
Journal of global marketing
20
Cogent business & management
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of advertising : the quarterly review of marketing communications
18
Journal of fashion marketing and management
18
Journal of international marketing
18
Journal of promotion management : innovations in planning and applied research
18
Young consumers : insight and ideas for responsible marketers
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Marketing : ZFP ; journal of research and management
17
Business horizons
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of marketing management : MM
16
The IUP journal of brand management : IJBRM
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Qualitative market research : an international journal
15
SpringerLink / Bücher
15
International journal of market research
14
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ECONIS (ZBW)
3,696
RePEc
7
EconStor
1
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1
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Date (oldest first)
1
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
2
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
3
Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Cavaliere, Alberto
;
Crea, G.
- In:
Journal of economics
135
(
2022
)
3
,
pp. 223-253
Persistent link: https://www.econbiz.de/10013172826
Saved in:
4
Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena
;
Kuzior, Aleksandra
;
Olefirenko, Oleg
; …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 78-87
Persistent link: https://www.econbiz.de/10013490931
Saved in:
5
Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka
- In:
Review of industrial organization
62
(
2023
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
Saved in:
6
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
7
Generics demand and price competition in pharmaceutical markets with heterogeneous consumers
Cavaliere, Alberto
;
Crea, Giovanni
-
2023
Persistent link: https://www.econbiz.de/10014311007
Saved in:
8
Understanding local consumers' reactions to perceived unfair
product
recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
9
A model of
product
portfolio design : guiding consumer search through brand positioning
Ke, T. Tony
;
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science
42
(
2023
)
6
,
pp. 1101-1124
Persistent link: https://www.econbiz.de/10014436761
Saved in:
10
The role of brand loyalty & image development integrated with brand awareness, service quality,
product
strategy & price strategy : an persfective Asia
Harlie, M.
;
Periyadi
;
Zulfikar, Rizka
;
Permana, Yudi
- In:
International journal of management innovation systems …
6
(
2021
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012647926
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