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~subject:"Brand image"
~subject:"Markenführung"
~subject:"Markenimage"
~subject:"Marketing management"
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Search: subject:"Conceptual Model"
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Brand image
Markenführung
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Marketing management
conceptual model
89
Conceptual model
83
Conceptual Model
21
Consumer behaviour
18
Konsumentenverhalten
18
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14
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13
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12
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10
CONCEPTUAL MODEL
8
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sustainability
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КОНЦЕПТУАЛЬНАЯ МОДЕЛЬ
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5
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Jain, Varsha
3
Arai, Akiko
2
Ko, Yong Jae
2
Roy, Subhadip
2
Afanas'jev, Mykola V.
1
Behl, Abhishek
1
Chen, Tom
1
Chumak, Ganna
1
Damle, Neha
1
Dash, Satyabhusan
1
Datta, Saroj Kumar
1
Ganesh B. E.
1
Garg, Akanksha
1
Ghosh, Deviprasad
1
Gupta, Mansi
1
Hollebeek, Linda D.
1
Jagani, Kyati
1
Jayawardena, Nirma Sadamali
1
Jebarajakirthy, Charles
1
Joshi, Rakesh Mohan
1
Kitchen, Philip J.
1
Kotelnykova, Iuliia
1
Nigam, Achint
1
Panchuk, Anastasiia
1
Pathak-Shelat, Manisha
1
Paul, Soumi
1
Pereira, Vijay
1
Peretti, Paola
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Ranchhod, Ashok
1
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1
Ross, Stephen A.
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The journal of product & brand management
3
Health marketing quarterly
1
International journal of management concepts and philosophy : IJMCP
1
Journal for international business and entrepreneurship development
1
Journal of business research : JBR
1
Problems and perspectives in management : PPM ; international research journal
1
Sport Management Review
1
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ECONIS (ZBW)
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1
Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms : a mixed method approach
Behl, Abhishek
;
Jayawardena, Nirma Sadamali
;
Nigam, Achint
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014281062
Saved in:
2
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
3
Art infusion phenomenon : a systematic literature review
Gupta, Mansi
;
Joshi, Rakesh Mohan
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 235-256
Persistent link: https://www.econbiz.de/10013552953
Saved in:
4
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
5
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
6
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
7
The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi
;
Peretti, Paola
;
Datta, Saroj Kumar
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
Saved in:
8
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
9
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
10
Branding athletes : exploration and conceptualization of athlete brand image
Arai, Akiko
;
Ko, Yong Jae
;
Ross, Stephen A.
- In:
Sport management review
17
(
2014
)
2
,
pp. 97-106
Persistent link: https://www.econbiz.de/10010382568
Saved in:
1
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