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~subject:"Brand management"
~subject:"Kundenwert"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Brand management
Kundenwert
Markenführung
Relationship marketing
24,818
Beziehungsmarketing
24,812
Consumer behaviour
8,580
Konsumentenverhalten
8,580
Kundenzufriedenheit
5,237
Customer satisfaction
5,235
Service quality
3,792
Dienstleistungsqualität
3,791
Deutschland
2,332
Germany
2,306
Theory
2,259
Theorie
2,257
Lieferantenmanagement
2,244
Supplier relationship management
2,244
Social Web
1,965
Social web
1,965
Marketingmanagement
1,829
Markenimage
1,826
Brand image
1,823
Marketing management
1,807
Electronic Commerce
1,677
E-commerce
1,602
Online-Marketing
1,515
Internet marketing
1,496
Customer value
1,419
Customer integration
1,396
Kundenintegration
1,396
Vertrauen
1,364
Confidence
1,343
Einzelhandel
1,306
Retail trade
1,292
Beziehungsmanagement
1,239
Brand
1,237
Markenartikel
1,221
Online retailing
1,192
Online-Handel
1,192
Kundenmanagement
1,189
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1,866
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518
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3,109
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737
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1
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2,820
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3,448
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404
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1
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Kumar, V.
35
Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
16
Bruhn, Manfred
14
Gil Saura, Irene
14
Madhani, Pankaj M.
14
Verhoef, Peter C.
14
Fetscherin, Marc
13
Khan, Imran
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Eggert, Andreas
12
Burmann, Christoph
11
Fournier, Susan
11
Huber, Frank
11
Japutra, Arnold
11
Ko, Eunju
11
Kumar, Vikas
11
Rahman, Zillur
11
Rather, Raouf Ahmad
11
Guzman, Francisco
10
Han, Heesup
10
Heinonen, Kristina
10
King, Ceridwyn
10
Neslin, Scott A.
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Bauer, Hans H.
9
Fader, Peter
9
Günter, Bernd
9
Helm, Sabrina
9
Kim, Kyung Hoon
9
Kunkel, Thilo
9
Lemon, Katherine N.
9
Reinartz, Werner J.
9
Hammerschmidt, Maik
8
Henseler, Jörg
8
Hyun, Sunghyup Sean
8
Karjaluoto, Heikki
8
Kaufmann, Hans Rüdiger
8
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Springer Fachmedien Wiesbaden
17
Gesellschaft zur Erforschung des Markenwesens
2
Universität Mannheim
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Bundesverband des Deutschen Textil-Einzelhandels
1
De Gruyter Oldenbourg
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Fachhochschule Reutlingen / European School of Business
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Panepistēmio Kypru / Department of Economics
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Springer-Verlag GmbH
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Tectum Verlag
1
Universität Bremen
1
Universität Hohenheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Journal of business research : JBR
175
Journal of retailing and consumer services
130
The journal of product & brand management
101
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
75
International journal of hospitality management
58
SpringerLink / Bücher
47
Journal of strategic marketing
34
Cogent business & management
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of contemporary hospitality management
29
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing
28
Journal of the Academy of Marketing Science
28
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
The journal of services marketing
26
European journal of marketing : EJM
25
The journal of business & industrial marketing
25
Journal of service management
24
The service industries journal
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Business horizons
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
20
Journal of marketing analytics : JMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Tourism management : research, policies, practice
18
Gabler Edition Wissenschaft
17
Journal of marketing management : MM
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The international journal of bank marketing : IJBM
15
Handbook of research on customer equity in marketing
14
Journal of marketing communications
14
Journal of marketing research : JMR
14
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Source
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ECONIS (ZBW)
3,839
USB Cologne (EcoSocSci)
8
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761
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
762
Gamification of mobile money payment for generating customer value in emerging economies : the social impact theory perspective
Dzandu, Michael D.
;
Hanu, Charles
;
Amegbe, Hayford
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014233652
Saved in:
763
Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction
Khaled Ali Ahmed Alfakih
;
Ummi Naiemah Saraih
;
Al …
- In:
Journal of industrial integration and management : …
7
(
2022
)
4
,
pp. 555-598
Persistent link: https://www.econbiz.de/10014234076
Saved in:
764
Determinants of factors for service quality excellence at dealer end leading to CRM - an AHP approach
Pothal, Lalit Kumar
;
Tripathy, Sushanta
;
Dash, Aishwarya
- In:
International journal of business excellence : IJBEX
28
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10014234591
Saved in:
765
Revisiting business relationship quality in subsistence marketplaces
Hani, Umme
;
Akter, Shahriar
;
Wickramasinghe, Ananda
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 197-218
Persistent link: https://www.econbiz.de/10014226499
Saved in:
766
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
767
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
768
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
Saved in:
769
Understanding brand pride in urban Indian consumers : implications for theory and practice
Nandy, Subarna
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
27
(
2022
)
2
,
pp. 139-171
Persistent link: https://www.econbiz.de/10014315077
Saved in:
770
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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