//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~subject:"Sport policy"
~subject:"Sportler"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Sport policy
Sportler
United States
Sportmarketing
2,025
Sports marketing
2,004
Profisport
989
Professional sports
988
Sport
873
Sports
828
Konsumentenverhalten
686
Consumer behaviour
685
Fußball
491
Football
489
Sportveranstaltung
462
Sportorganisation
458
Sport organization
455
Sport event
451
Sponsoring
430
Sponsorship
423
Markenführung
324
Markenimage
240
Brand image
238
Sportökonomik
196
Sports economics
192
Beziehungsmarketing
187
Relationship marketing
186
USA
166
Sportpolitik
164
Deutschland
155
Germany
154
Werbewirkung
144
Advertising effects
142
Management
137
Social Web
124
Social web
124
Athletes
119
Welt
110
World
110
Arbeitsgruppe
107
more ...
less ...
Online availability
All
Undetermined
293
Free
64
Type of publication
All
Article
584
Book / Working Paper
121
Type of publication (narrower categories)
All
Article in journal
549
Aufsatz in Zeitschrift
549
Aufsatz im Buch
44
Book section
44
Graue Literatur
20
Non-commercial literature
20
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
14
Hochschulschrift
14
Arbeitspapier
13
Working Paper
13
Case study
11
Fallstudie
11
Thesis
9
Interview
4
Conference paper
3
Conference proceedings
3
Konferenzbeitrag
3
Konferenzschrift
3
Guidebook
2
Lehrbuch
2
Ratgeber
2
Textbook
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Enzyklopädie
1
more ...
less ...
Language
All
English
661
German
43
French
2
Author
All
Kunkel, Thilo
14
Heere, Bob
11
Funk, Daniel C.
10
Biscaia, Rui
9
Ko, Yong Jae
9
Ballouli, Khalid
8
Chanavat, Nicolas
7
Doyle, Jason P.
7
James, Jeffrey D.
7
O'Reilly, Norm
7
Zhang, James J.
7
Bennett, Gregg
6
Breuer, Christoph
6
Filo, Kevin
6
Greenwell, T. Christopher
6
Inoue, Yuhei
6
Richelieu, André
6
Burmann, Christoph
5
Chadwick, Simon
5
Dickson, Geoff
5
Dwyer, Brendan
5
Hill, Brad
5
Kaplanidou, Kyriaki
5
Kim, Yu Kyoum
5
Pedersen, Paul M.
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Walker, Matthew
5
Welty Peachey, Jon
5
Williams, Antonio S.
5
Yoshida, Masayuki
5
Andreff, Wladimir
4
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Byon, Kevin K.
4
Chalip, Laurence Hilmond
4
Cheong, Yunjae
4
Cho, Heetae
4
Cunningham, George B.
4
more ...
less ...
Institution
All
DRT International <New York, NY>
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Edward Elgar Publishing
1
Philipps-Universität Marburg
1
Published in...
All
International journal of sport management and marketing : IJSMM
75
Sport marketing quarterly : preferred journal of the Sport Marketing Association
70
Sport management review
51
Journal of sport management : the official journal of the North American Society of Sport Management
46
International journal of sports marketing & sponsorship
45
European Sport management quarterly : ESMQ
43
Journal of business research : JBR
9
Sport, Business and Management : an international journal ; SBM
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
8
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Journal of sports economics
6
International journal of sport finance
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of strategic marketing
5
Tourism management perspectives : TMP
5
European journal of marketing : EJM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Sport marketing in a global environment : strategic perspectives
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
Edward Elgar E-Book Archive
3
Elgar original reference
3
International journal of business and globalisation : IJBG
3
International journal of event and festival management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of historical research in marketing
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
The journal of business & industrial marketing
3
The journal of product & brand management
3
The marketing review
3
Young consumers : insight and ideas for responsible marketers
3
BestMasters
2
DBS business review : an international academic collaboration
2
Economic research
2
European journal of operational research : EJOR
2
more ...
less ...
Source
All
ECONIS (ZBW)
705
Showing
61
-
70
of
705
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
The new wave of influencers : examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness
Su, Yiran
;
Guo, Xuan
;
Wegner, Christine
;
Baker, Thomas …
- In:
Journal of sport management : the official journal of …
37
(
2023
)
5
,
pp. 371-388
Persistent link: https://www.econbiz.de/10014340594
Saved in:
62
Moral judgements of junior sports sponsorships : an emerging mediator of sponsor goodwill
Vance, Lenny
;
Raciti, Maria M.
;
Lawley, Meredith
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 142-151
Persistent link: https://www.econbiz.de/10014252815
Saved in:
63
Olympic Games, media coverage and brand image/performance from fan and gender perspectives
Smith-Ditizio, Amber
;
Smith, Alan David
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 503-531
Persistent link: https://www.econbiz.de/10014231863
Saved in:
64
The complexities of understanding reported TV audiences for live sports broadcasts
Reeth, Daam van
- In:
International journal of sport finance
18
(
2023
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10014233597
Saved in:
65
The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
66
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
67
The impact of special events and fan-player bonding on identified fan consumption : a study of professional soccer in the USA
Gutierrez, Diego
;
Zboja, James J.
;
Briggs, Kristie
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 141-160
Persistent link: https://www.econbiz.de/10014317618
Saved in:
68
The challenge of renewing a varsity sport brand : a mixed-methods approach
Richelieu, André
;
Gavrila, Simona
;
Sercia, Pierre
- In:
Sport, Business and Management : an international …
13
(
2023
)
4
,
pp. 431-449
Persistent link: https://www.econbiz.de/10014317872
Saved in:
69
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
70
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->