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~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Service-Dominant Logic"
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Brand management
Service-dominant logic
661
Service-Dominant Logic
656
Betriebliche Wertschöpfung
348
Value creation
348
Kundenintegration
294
Customer integration
293
Beziehungsmarketing
201
Marketing theory
201
Marketingtheorie
201
Relationship marketing
201
service-dominant logic
122
Customer value
119
Kundenwert
119
Dienstleistung
103
Services
103
Value co-creation
93
Services marketing
90
Dienstleistungsmarketing
89
Innovation
84
Dienstleistungsqualität
82
Service quality
82
Consumer behaviour
75
Konsumentenverhalten
75
Lieferantenmanagement
68
Supplier relationship management
68
Dienstleistungssektor
61
Service industry
61
Resource-based view
56
Ressourcenorientierter Ansatz
56
Business network
50
Unternehmensnetzwerk
50
Customer satisfaction
47
Kundenzufriedenheit
47
value co-creation
46
Innovation management
42
Innovationsmanagement
42
Service innovation
40
Marketing management
38
Marketingmanagement
38
Service dominant logic
38
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18
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1
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Article
25
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
22
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3
Case study
1
Conference paper
1
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Hochschulschrift
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English
23
German
2
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Andreini, Daniela
2
Fang, Yu-Hui
2
Pedeliento, Giuseppe
2
Solerio, Chiara
2
Zarantonello, Lia
2
Aal, Kotaiba
1
Ackfeldt, Anna-Lena
1
Albinsson, Pia A.
1
Athanasula-Reppa, Anastasia
1
Bae, Joonheui
1
Berndt, Adele
1
Brodie, Roderick J.
1
Casidy, Riza
1
Collins, Nathalie
1
Daskou, Sofia
1
Di Pietro, Laura
1
Drengner, Jan
1
Durchholz, Christian
1
Edvardsson, Bo
1
Eklund, Andreas Aldogan
1
Ferdinand, Augusty Tae
1
Gabrielsson, Mika
1
Ghazali, Zulkipli
1
Glanfield, Keith
1
Glynn, Mark S.
1
Guglielmetti Mugion, Roberta
1
Haverila, Kai
1
Haverila, Matti
1
He, Yong
1
Huan, Tzung-cheng
1
Jahn, Steffen
1
Jang, Kyeong Kook
1
Johnson, Lester W.
1
Kim, Kyung Hoon
1
Kovalchuk, Marina
1
Leckie, Civilai
1
Lee, Seoki
1
Li, Tianze
1
Little, Victoria
1
Mai, Enping
1
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Journal of business research : JBR
4
International journal of hospitality management
2
Asian journal of business and accounting : AJBA
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Die Betriebswirtschaft : DBW
1
European business review
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of innovation and technology management : IJITM
1
International journal of retail & distribution management
1
Inventi impact: service sector
1
Journal of consumer marketing
1
Journal of general management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service management
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing-mix strategies - product strategy and promotion strategy
1
Nankai business review international
1
The journal of services marketing
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ECONIS (ZBW)
25
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1
How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Rini, Gilang Puspita
;
Ferdinand, Augusty Tae
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014495773
Saved in:
2
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
3
The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil
;
Sfeir, Cynthia Jabbour
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
Saved in:
4
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
5
Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
Saved in:
6
Orchestrating an experiential value proposition : the case of a Scandinavian automotive manufacturer
Eklund, Andreas Aldogan
;
Berndt, Adele
;
Sandberg, Susanne
- In:
European business review
34
(
2022
)
5
,
pp. 624-641
Persistent link: https://www.econbiz.de/10013412401
Saved in:
7
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
8
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
9
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
10
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino
;
Schultz, Don E.
;
Siano, Alfonso
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
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